Why Reciprocal Links Will Always Be Viable

[djbaxter]

LinkMoses Resurrected #5 - Why Reciprocal Links Will Always Be Viable
by Eric Ward, LinkMoses
Monday, August 31, 2009

There cannot be an absolute and the rules of reciprocity cannot be perfectly defined (in other words, if you tell me that if I go over 33% reciprocity with my inbound link profile, I will tell you that's insane, besides being incorrect). Having a high reciprocity percentage is thought to be a red flag that the engines can use to devalue your links. The math is simple. If 100% of any site's inbound links are reciprocal, then those links can't really be trusted as an indicator of quality, because it could simply be a case of "you link to me and I'll link to you" (this can and does happen, but it isn't a quality specific occurrence. Great sites do it as do crappy sites. A great site that reciprocates links with other great sites does not harm itself in any way).

For some subjects, it is perfectly normal, almost expected, that the link reciprocity percentage should be extremely high, approaching 100%. The more nichified your subject matter, the more likely it is you will have a high RP (Reciprocity Percentage) with sites that have the same or similar subject matter.

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