Why StumbleUpon Sends the Most Traffic

[djbaxter]

Why StumbleUpon Sends the Most Traffic
Search Engine Journal
January 10, 2011

With the recent news that Stumble Upon sends the most traffic of any social media platform, marketers become wide-eyed to the prospect of getting their piece of the pie. The truth is, this isn’t really anything new. In the past year, StumbleUpon (SU) had quietly grown to over 10 million users, but has (for a while now) sent either the most, or close to the most traffic. But just because it boasts this claim, doesn’t mean it’s the best tool reach your marketing goals.

...

Other social bookmarking sites, like Digg or Reddit send a lot of traffic, but in a very short period of time. There’s generally a huge spike in traffic, but within a week it’s practically non-existent. With SU, a page can continue to see a steady traffic flow sometimes many months after the page was discovered. This is important to note because newsworthy or otherwise time-sensitive content probably isn’t the most appropriate for SU.

Another side-effect of this is that SU tends to lack the community aspect, which are big parts of Reddit and Digg. Comments are usually independent and rarely lead to worthwhile discussions. As a result, campaigns where engagement and community building are marketing goals may not be as successful on SU alone.

Read more...

 

[ArizonaJay]

I a bit embarassed to admit that I've never fully appreciated SU; Perhaps because I've never taken the time to learn how to best utilize it.

Anybody want to give me a headstart and pass on some tips?

 

[contentcreator]

Wow, I always thought that DIGG was tops! I need to start paying alot more attetnion to SU !

 

[bigcat1967]

Wow, I always thought that DIGG was tops! I need to start paying alot more attetnion to SU !

Same here. However, I heard Reddit passed Digg in the number of page views.

Anyway, SU I do post articles on every now and then - but it looks like I'll be posting more things there a lot more.

 

[BlogDiva]

I have had StumbleUpon on my To-Do list forever...time to make it happen!! Thanks for the post

 

[janellelk]

No kidding! My boss was pushing StumbleUpon as an option to me a while ago. I glanced at it but it seemed as though Digg surpassed SU at the time.

 

[bloggerkgz]

StumbleUpon

I was thinking that SU is not a good idea to boost traffic.I will consider this.

 

[Social.Media.Expert]

Its a great site and as it continues to grow then so will your traffic, so long as your a member.