A few considerations (I am not a media buyer, but an Account Manager dealing with media buyers, maybe helps from another point of view )
- what is the rating of the app?
- is the offer global? (if most of the clicks are coming from developing countries connection might be bad and stop the download, given it's 8MB)
- is it display traffic or redirects?
- is the app wide spread? (maybe people are downloading the app, but had it in the past already
Hey Clemens, thanks for your feedback!
- The app had a rating of 4.5
- It wasn't global, but limited to a developing country and yeah that could explain it on some level. Wifi was definitely working better than carrier traffic.
- It was display traffic.
- The app was pretty wide spread, so yes that could be a reason. The market might be getting saturated already. When I looked into the sites running my ads, I could see others with the same offer and I decided it was time to move on. So I did!
Much appreciated