"Starting a local search campaign can feel like you’re the tribute sent off to fight your way to victory in the Hunger Games. The rules of local search are constantly changing, having the wrong kind of Google+ listing can be an injury that sets you back (months, sometimes)... Every time I feel like I’ve figured it out, someone spins the game around and I’m back to square one."
See it on Scoop.it, via Google+ Local & Local SEO News
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