Hey guys!
️ The holiday shopping season is already on.
Triggered by the Amazon Prime Day launch on October 13th, and some of the biggest retailers announcing there’s no point waiting until November 27th, many have already launched their Black Friday campaigns.
☞ How is your Q4 strategy going? Are you one of those early birds? Or have you just frantically started to think about how to kick off your campaigns a month earlier than expected?
Whether you’re into e-commerce or any other affiliate marketing vertical that rocks Q4 year after year, here’s a treat for you. Read below for a list of 99 marketing ideas for Black Friday 2020 from the biggest brands in the industry!
Black Friday checklist for best landing pages & ad creatives.
Black Friday and Cyber Monday 2020 are less than a month ahead of us. That means it’s a last-minute call for marketers of all kinds to get their Black Weekend campaigns ready to go. Having analyzed the past year’s campaigns, we’ve discovered three areas that advertisers need to focus on asap or otherwise risk falling behind their competitors. These areas are:
That’s why balancing the CTR and WinRatio metrics may be the key to keeping your campaigns both successful and sustainable. How to do just that?
Well, there’s never an easy way. It’s impossible to give marketers a one-trick golden nugget that would turn all their advertising efforts successful overnight. Instead, advertisers are often able to find the most optimal setup for their campaigns if a series of small steps and checks is followed.
The Black Friday checklist:
The most important thing is to keep optimizing your ads while at the same time monitoring their performance. Always track the changes made and try to attribute the campaign’s results so you’ll know what works and what doesn’t in the future. Also, don’t try too many things at once or otherwise you won’t be able to detect what technique is responsible for what results.
Remember to:
Black Friday 2020 — advertising ideas in times of coronavirus.
Our buying habits are very much influenced by what’s happening around the world. That’s why this year marketers cannot forget about accounting for the global pandemic angle. Especially that there’s a number of items in great demand due to the lockdown situation. Here are some of the most striking shopping trends that can be observed during this year’s Golden Quarter.
Black Friday & Cyber Monday ad examples.
Black Friday is always a busy time of the year and advertisers need to really go out of their way to get through the competition. Also, testing various marketing angles, visuals, ad copy, or any other assets you may use is necessary to protect your ads from banner blindness and secure the right amount of user attention.
Black Weekend landing page & pop ads ideas.
When the competition is tough, there’s little time, things kick off earlier than expected, but stakes are high — it’s best to use all the help you can get. That’s why below you’ll find a collection of landing page and pop ads ideas coming from some of the biggest players in the digital marketing industry. Have a look at the various ways these brands promote their Black Friday and Cyber Monday campaigns and draw inspiration for your own marketing efforts.
Electronics
Would you like to see more examples? If you need:
Magda
️ The holiday shopping season is already on.
Triggered by the Amazon Prime Day launch on October 13th, and some of the biggest retailers announcing there’s no point waiting until November 27th, many have already launched their Black Friday campaigns.
☞ How is your Q4 strategy going? Are you one of those early birds? Or have you just frantically started to think about how to kick off your campaigns a month earlier than expected?
Whether you’re into e-commerce or any other affiliate marketing vertical that rocks Q4 year after year, here’s a treat for you. Read below for a list of 99 marketing ideas for Black Friday 2020 from the biggest brands in the industry!
Black Friday checklist for best landing pages & ad creatives.
Black Friday and Cyber Monday 2020 are less than a month ahead of us. That means it’s a last-minute call for marketers of all kinds to get their Black Weekend campaigns ready to go. Having analyzed the past year’s campaigns, we’ve discovered three areas that advertisers need to focus on asap or otherwise risk falling behind their competitors. These areas are:
- testing your creative funnels,
- getting just the right amount of attention with your ad creatives,
- making sure your campaigns don’t suffer from creative fatigue too quickly.
That’s why balancing the CTR and WinRatio metrics may be the key to keeping your campaigns both successful and sustainable. How to do just that?
Well, there’s never an easy way. It’s impossible to give marketers a one-trick golden nugget that would turn all their advertising efforts successful overnight. Instead, advertisers are often able to find the most optimal setup for their campaigns if a series of small steps and checks is followed.
The Black Friday checklist:
- Loading speed is of utmost importance — the faster the better.
- Keep your ad visuals according to the policy guidelines or nobody will ever see them.
- All creatives should appear both credible and appealing to users.
- Avoid shady-looking landers and/or ad images — people are able to spot those quickly.
- Match the language with the country so your audience can understand the offer.
- Adjust the theme per seasonal trend, e.g. the Black Friday, Cyber Monday or Holidays.
- Match your ads, pre- and landing pages visually so people won’t feel the difference switching through the next steps.
- Increase credibility and user-engagement to help the audience continue through the funnel.
- Add positive reviews or user comments to raise the sense of credibility.
- Try using a problem and a solution angle.
- Include numbers and percentages in your headlines.
- Use power words.
- Add clear and visible CTAs.
- Create a sense of urgency to prompt users into action.
- Use icons imitating unread messages — they’re great elements for driving attention.
- Use simple icons or images — they tend to convert better (especially with smaller graphics, like push ad creatives).
- Use images of people — they tend to perform better rather than cartoon-like visuals.
- Don’t clutter your ad creatives with too many elements.
- Test your creatives using images of men vs. women to see which works better.
- Use spy tools for research purposes but don’t just copycat content.
- Test your creatives to find the best-performing one.
- Rotate your creatives to avoid creative fatigue.
The most important thing is to keep optimizing your ads while at the same time monitoring their performance. Always track the changes made and try to attribute the campaign’s results so you’ll know what works and what doesn’t in the future. Also, don’t try too many things at once or otherwise you won’t be able to detect what technique is responsible for what results.
Remember to:
- make sure you know how to read and analyze the most important data and metrics of your affiliate campaigns.
- learn how to fight creative fatigue when running your Holiday season ad campaigns,
- get all the creative resources you need before the Black Weekend comes!
Black Friday 2020 — advertising ideas in times of coronavirus.
Our buying habits are very much influenced by what’s happening around the world. That’s why this year marketers cannot forget about accounting for the global pandemic angle. Especially that there’s a number of items in great demand due to the lockdown situation. Here are some of the most striking shopping trends that can be observed during this year’s Golden Quarter.
- This year’s shopping season came early and it’s mostly happening online!
- People declared to spend their money on physical items rather than experiences.
- Lockdown has certainly prompted new hobbies and so new equipment and gadgets will be in demand this Black Weekend!
- There will be tough competition online so advertisers really need to hustle!
Black Friday is always a busy time of the year and advertisers need to really go out of their way to get through the competition. Also, testing various marketing angles, visuals, ad copy, or any other assets you may use is necessary to protect your ads from banner blindness and secure the right amount of user attention.
When the competition is tough, there’s little time, things kick off earlier than expected, but stakes are high — it’s best to use all the help you can get. That’s why below you’ll find a collection of landing page and pop ads ideas coming from some of the biggest players in the digital marketing industry. Have a look at the various ways these brands promote their Black Friday and Cyber Monday campaigns and draw inspiration for your own marketing efforts.
Electronics
Would you like to see more examples? If you need:
- Holiday shopping marketing ideas;
- Survey & Sweepstakes ad ideas;
- Dating vertical ad ideas;
- Black Weekend landing page & pop ads ideas for:
- Clothing,
- Cosmetics,
- E-commerce,
- Retail,
- Subscriptions & Other:
Magda