This was posted by the man himself Donald Wilson on his FB page and It's WELL worth the share.
---
I make 40k-80k/mo with just these 9 steps. Read
them.
Here we go.
Step 1) Pick A Niche
There are a lot of niches out there, you will want
to pick a passionate one that applies to a lot of
people.
(for this example, we will use dirt bikes)
Step 2) Research Other Designs
After about 3-4 minutes of Google searching
for terms like "funny dirt bike t-shirts" I came
across a page on Zazzle with TONS of proven
designs. (some are even ones that our team
created LOL)
Here is the link to see them: http://www.zazzle.com/dirtbike+gifts
(there are some pretty great ones on there,
open it up, have a glance, then come back
to this e-mail)
Step 3) Create A Better Shirt Than What You See
Are they funny shirts? Can you make a funnier
saying? Is there a funny one with a terrible design?
Could you make it better?
I'm not saying to copy anyone. Please don't do
that. But, please do what every other competitive
industry does... look at what's working, and do it
better.
Step 4) Put Your Shirt Up On Teespring
(easy step)
Step 5) Run An Ad To Your Shirt
Keep it simple... save the photo of the default
T-shirt from Teespring. Use it as your ad photo.
Use the following as ad copy...
--
* JUST RELEASED *
Limited Edition T-shirt
Get yours here: [LINK-TO-TEESPRING-URL]
Not sold in stores, this will sell out.
--
(NOTE: Chris Blair gave this ad copy out in my laboratory
group and I wanted to credit it to him, it works.)
Then, add your targeting. Remember - celebrities, events,
and brands in the niche are a great place to start.
Set your ad budget to $50.00/day (you don't have to pay
that much, just set it there)
Submit your ad.
----
That was a longer step, but it's not a tough one.
You can do it.
Step 6) Watch Your Data Come In And Adjust
Unless you have sent 50-100 clicks to an offer, you
usually do not have enough data to tell what's going
on. So don't judge things too prematurely
CTR, Clicks, Frequency, Audience... all this is relative.
What matters is ROI.
After 50-100 clicks, if you're not making more than
you're spending (projected return), then turn it off.
If you are getting a return, leave it on.
(and then you look at scaling)
---
At the core if you follow these six steps. You can
build an entire t-shirt business. It's not a perfect
model, or automated, or new... but it WORKS.
If you're struggling to get campaigns up and hit
your goals, follow those six steps.
Don't overcomplicate it with more steps. Just
get after those six steps and get some campaigns
up.
(still read them so you know where you're headed,
but, don't overcomplicate it past those six steps)
Now...
Once you've completed those steps you now
have a few things to your advantage.
1) you've proven the niche
(you know you made money, so you know this
niche is at least worth spending time on)
2) you've proven your targeting/data
(you should have a pretty great idea of what interests
are converting the best from your first design win for
the niche)
So... what next?
Step 7) Take Your Proven Audience And Go
One Layer Deep
What exactly does that mean... right?
Well, since we are using the dirt bike example
let's go with that.
I first proved my audience/niche with this tee..
Here: http://screencast.com/t/GwFzUlCJnPu
Then, I added a "gender layer" and put one
out specifically for males.
See it here: http://screencast.com/t/mHKkiIMoMa
There are a lot of layers you can try. Gender,
state, or a combination.
Then... if that works, move on to...
Step 8) Add Another Layer And Do It Again
And in the dirt bike niche... it did work. The
above one is made for males, so we did two
simple tweaks and profited again.
Tweak 1 - We changed the phrase "I Ride Dirt
Bikes To Meet Women, Nurses Mostly" to work
for women.
So the new phrase reads "I Ride Dirt Bikes
To Meet Men, Doctors Mostly".
Tweak 2 - We took all the same targeting that
was already proven, and targeted women instead
of men.
Here's what it looked like: http://screencast.com/t/GkgLHv9WC
So... with only two little tweaks, we were able
to sell tons more shirts.
Then you take it a little bit further
Step 9) Move The Same Strategy "laterally" To
A Similar Niche
Move it laterally?
What I mean is... think about what niches are
very similar to the one you're in.
Similar to dirt bikes? 4 Wheelers and Street Bikes
Similar to pit bulls? Rottweilers and German Shepherds
So... to stick with the dirt bikes niche.
What we did was again make 2 tweaks...
Tweak 1 - We took the "This guy rides dirt bikes
to meet women, nurses mostly" design, changed
it slightly to the phrase "This guy rides street bikes
to meet women, nurses mostly".
Tweak 2 - We took the same targeting structure as
before and changed out the dirt bike celebs, brands,
and events with street bike ones.
This is what the tee looked like: http://screencast.com/t/xyDFIfRIN2
Launched it, sold about 100 shirts in a brand new
niche without much effort.
--
---
I make 40k-80k/mo with just these 9 steps. Read
them.
Here we go.
Step 1) Pick A Niche
There are a lot of niches out there, you will want
to pick a passionate one that applies to a lot of
people.
(for this example, we will use dirt bikes)
Step 2) Research Other Designs
After about 3-4 minutes of Google searching
for terms like "funny dirt bike t-shirts" I came
across a page on Zazzle with TONS of proven
designs. (some are even ones that our team
created LOL)
Here is the link to see them: http://www.zazzle.com/dirtbike+gifts
(there are some pretty great ones on there,
open it up, have a glance, then come back
to this e-mail)
Step 3) Create A Better Shirt Than What You See
Are they funny shirts? Can you make a funnier
saying? Is there a funny one with a terrible design?
Could you make it better?
I'm not saying to copy anyone. Please don't do
that. But, please do what every other competitive
industry does... look at what's working, and do it
better.
Step 4) Put Your Shirt Up On Teespring
(easy step)
Step 5) Run An Ad To Your Shirt
Keep it simple... save the photo of the default
T-shirt from Teespring. Use it as your ad photo.
Use the following as ad copy...
--
* JUST RELEASED *
Limited Edition T-shirt
Get yours here: [LINK-TO-TEESPRING-URL]
Not sold in stores, this will sell out.
--
(NOTE: Chris Blair gave this ad copy out in my laboratory
group and I wanted to credit it to him, it works.)
Then, add your targeting. Remember - celebrities, events,
and brands in the niche are a great place to start.
Set your ad budget to $50.00/day (you don't have to pay
that much, just set it there)
Submit your ad.
----
That was a longer step, but it's not a tough one.
You can do it.
Step 6) Watch Your Data Come In And Adjust
Unless you have sent 50-100 clicks to an offer, you
usually do not have enough data to tell what's going
on. So don't judge things too prematurely
CTR, Clicks, Frequency, Audience... all this is relative.
What matters is ROI.
After 50-100 clicks, if you're not making more than
you're spending (projected return), then turn it off.
If you are getting a return, leave it on.
(and then you look at scaling)
---
At the core if you follow these six steps. You can
build an entire t-shirt business. It's not a perfect
model, or automated, or new... but it WORKS.
If you're struggling to get campaigns up and hit
your goals, follow those six steps.
Don't overcomplicate it with more steps. Just
get after those six steps and get some campaigns
up.
(still read them so you know where you're headed,
but, don't overcomplicate it past those six steps)
Now...
Once you've completed those steps you now
have a few things to your advantage.
1) you've proven the niche
(you know you made money, so you know this
niche is at least worth spending time on)
2) you've proven your targeting/data
(you should have a pretty great idea of what interests
are converting the best from your first design win for
the niche)
So... what next?
Step 7) Take Your Proven Audience And Go
One Layer Deep
What exactly does that mean... right?
Well, since we are using the dirt bike example
let's go with that.
I first proved my audience/niche with this tee..
Here: http://screencast.com/t/GwFzUlCJnPu
Then, I added a "gender layer" and put one
out specifically for males.
See it here: http://screencast.com/t/mHKkiIMoMa
There are a lot of layers you can try. Gender,
state, or a combination.
Then... if that works, move on to...
Step 8) Add Another Layer And Do It Again
And in the dirt bike niche... it did work. The
above one is made for males, so we did two
simple tweaks and profited again.
Tweak 1 - We changed the phrase "I Ride Dirt
Bikes To Meet Women, Nurses Mostly" to work
for women.
So the new phrase reads "I Ride Dirt Bikes
To Meet Men, Doctors Mostly".
Tweak 2 - We took all the same targeting that
was already proven, and targeted women instead
of men.
Here's what it looked like: http://screencast.com/t/GkgLHv9WC
So... with only two little tweaks, we were able
to sell tons more shirts.
Then you take it a little bit further
Step 9) Move The Same Strategy "laterally" To
A Similar Niche
Move it laterally?
What I mean is... think about what niches are
very similar to the one you're in.
Similar to dirt bikes? 4 Wheelers and Street Bikes
Similar to pit bulls? Rottweilers and German Shepherds
So... to stick with the dirt bikes niche.
What we did was again make 2 tweaks...
Tweak 1 - We took the "This guy rides dirt bikes
to meet women, nurses mostly" design, changed
it slightly to the phrase "This guy rides street bikes
to meet women, nurses mostly".
Tweak 2 - We took the same targeting structure as
before and changed out the dirt bike celebs, brands,
and events with street bike ones.
This is what the tee looked like: http://screencast.com/t/xyDFIfRIN2
Launched it, sold about 100 shirts in a brand new
niche without much effort.
--
