Identify product to promote
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Find keyword query volume
A. Less than 1,000/month ? <--| |--> B. More than 1,000/month?
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If A, < 1,000 find new keyword
If B, > 1,000 create new page/post*
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You will need to find out what Google thinks the user intent is for your keyword query, which is done by performing a simple Google search - what type of pages are ranked 1-10? Are the pages blog posts? product pages? listing pages? category pages? interview posts? review posts? faq pages?
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Create your new content page/post with the best user experience first, that means providing a better answer than your competitor's - a simple way is to combine a better version of all your top 10 competitor's information into one condensed page/post (that you created, not copied and pasted)
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Next you will use a common Wordpress plugin called Yoast SEO and enter your keyword query exactly as it appears in your keyword volume tool, Yoast is free (there's also paid version if you want)
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Follow all the recommendations from Yoast to improve your page/post's SEO, make sure all tracking is set up correctly, then you're finished
|
It's worth mentioning that you need to do this on a consistent basis in order for Google (and users) to consider your site a trusted/reliable source of information, but with that longevity comes the "oh, they think so far" (but oh, in reality so near) reward of high ranking and traffic
|
Find keyword query volume
A. Less than 1,000/month ? <--| |--> B. More than 1,000/month?
|
If A, < 1,000 find new keyword
If B, > 1,000 create new page/post*
|
You will need to find out what Google thinks the user intent is for your keyword query, which is done by performing a simple Google search - what type of pages are ranked 1-10? Are the pages blog posts? product pages? listing pages? category pages? interview posts? review posts? faq pages?
|
Create your new content page/post with the best user experience first, that means providing a better answer than your competitor's - a simple way is to combine a better version of all your top 10 competitor's information into one condensed page/post (that you created, not copied and pasted)
|
Next you will use a common Wordpress plugin called Yoast SEO and enter your keyword query exactly as it appears in your keyword volume tool, Yoast is free (there's also paid version if you want)
|
Follow all the recommendations from Yoast to improve your page/post's SEO, make sure all tracking is set up correctly, then you're finished
|
It's worth mentioning that you need to do this on a consistent basis in order for Google (and users) to consider your site a trusted/reliable source of information, but with that longevity comes the "oh, they think so far" (but oh, in reality so near) reward of high ranking and traffic