Local, also make sure the broker has their platform translated into that language.For NL and DE, are you using landing pages translated to local languages or english ones?
Also make sure your broker offers popular payment options for the geo. For example NL uses a system call iDeal. Brokers that offer this payment option will convert better for this geo.
These kind of small details can make or break campaigns. So do your research.
And... The best converting brokers have a sales team with native speakers in different languages. They call the signups and get them to deposit.
Last edited: