Add to carts

[OscarMike]

Hi all, I have a beginner ecommerce question.

Let's say your break even is $20 and you have a rule that states that if your ad set gets an add to cart and you've spent less than 1/2 of break even to get that add to cart, you can keep spending money on that ad set.

Do you agree with this rule? Should I keep spending money on the adset?

Thanks

 

[Graybeard]

+ =. Add to cart is good
- =. Abandon cart is bad

How many add to cart, checkout and then success are KPIs

So,

Let's say your break even is $20 and you have a rule that states that if your ad set gets an add to cart and you've spent less than 1/2 of break even to get that add to cart, you can keep spending money on that ad ...

This seems reasonable however 2.5 x or more might get you some data that makes sense (enough quantity).
Scared money rarely wins.
The bigger the sample the more accurate it becomes over time.