TrafficYoda
Active Member
I don't dare question your math((120000*.0025)/20*2)
30.00000000000000000000
120K banners at a 0.0025% CTR; assuming 1:20 (5%) will convert @$2 pay-out; will make you $30
**in a perfect world
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I don't dare question your math((120000*.0025)/20*2)
30.00000000000000000000
120K banners at a 0.0025% CTR; assuming 1:20 (5%) will convert @$2 pay-out; will make you $30
**in a perfect world
Once you add the pixel and keep running traffic to you lander/offer you will build an audience.How do i create re-targetting campaigns? i'm sure just adding pixel wouldn't do anything.
Okay. so either, i need to increase my CR/CTR or find higher payout offer.Normal banners are worth
6/120
.05000000000000000000/CPM
30/120
.25000000000000000000/CPM
on a $2 pay out per conversion
Your pay-out is too low.
On a rev-share basis you have to amortize the customer acquisition value (return)
i'm reading exoclick's blog so i get that adding the code does the trick but i don't see an option where i can either do positive targetting or negative targetting or does exoclick do that automatically?Once you add the pixel and keep running traffic to you lander/offer you will build an audience.
Then you can target this audience in another "retargeting" campaign.
Do some search on Google if you do not understand the concept fully yet
No, you have to do it yourself when creating a new campaign. It's at the last step/tab.positive targetting or negative targetting or does exoclick do that automatically?
oh I found it! thank you. Do you suggest I do positive re-targetting?No, you have to do it yourself when creating a new campaign. It's at the last step/tab.
Do you suggest I do positive re-targetting?
PPL that's what i mean.CPI as in a *free install* or do you mean some PPL (pay per lead) like a dating email sign-up?
I'll give this a test.YES.
If you do negative, that means that you exclude everyone who is in your audience and target only everyone else
Both. 1 banner does better on desktop only 1 banner does good on allAre you running these on mobile or desktop traffic?
Well, these are people who clicked, so you will follow them and make them to click again and possible convertBut what I first thought was people who see my banner but doesn't click has lower possibility to click on the better the second time so I made all my campaigns to have frequency capped as 1/24hours.
The $3 range is the best I have seen with cams $5 with dating. Tier 1 countries. I have never bothered with it for reason of the low pay-out.
((120000*.0025)/5*3)/120
120K banners at a 0.0025% CTR; assuming 1:5 (20%) will convert @$3 pay-out; will make you $100
**in an even more perfect world
How much are you going to pay per CPM?
What is the CTR going to be?
What is the CR going to be?
Market affinity and customer acquisition value (CLV - customer lifetime value) matter a lot.
Lastly, the quality of the media and the network matter.
Have you found someone (ad network) with PPC/CPC on banners?
((120000*.0025)*.02)*3
18.000000
(120000*.0025)*.06
18.000000
You will break even at US $0.06 CPC @ $3 PPL
That's a 2% CR
That is what we averaged with adult cams on free registrations -- worst case scenario?
50K to 80K popunders per day
I've always had a system and it works like a charm - always improving it of course the more I learn.
Are you doing many A/B tests? - Offers, Landers, Headlines(if any) etc
Also, would these traffic sources have an algorithm - try tweaking the working banners, flip horizontally/tweak saturation etc. Not sure about banner ads, but doing that in native freshens it up in the algo!
Take your old values and add (a theoretical) one dollar (more) to the conversion payout. Would that make you in the Green? Be at a profit?
what exactly is this system?
Like i do have ideas on how i want to blacklist and whitelist
is that what you mean?
I keep try to find more banners with better CR, and CTR
AB testing a lot of offers, but as adult traffic easily gets bored of an offer, I try to keep a few rotating.
I like your idea of flipping, i'll do that right now thank you for that awesome tip.
they do have auto bidding zone blocking system. which i am using after specific spend without conversion i block them automatically.
what exactly is this system?
Like i do have ideas on how i want to blacklist and whitelist
is that what you mean?
Good point; pounding the same traffic with the same offer will yield diminishing returns over time.
Have you ever considered that the sites that you are blacklisting are playing traffic arbitrage and may be a source of a high ratio of new users?
This is why you need advertiser domains (ids) to work with. I can check domains as to the bounce rates -- the bounce rate is generally related to the amount of advertising and the number of new users.
Perhaps, what is thought of as *bad sites* for ads are really not so bad for reaching new traffic?