Are there any good guides on how to write an ad on Bing?

[OscarMike]

Hi guys, I'm would like to do a direct linking campaign on Bing but I'm wondering if there are any good copywriting guides on writing ads?

Thanks

 

[Honeybadger]

Hi guys, I'm would like to do a direct linking campaign on Bing but I'm wondering if there are any good copywriting guides on writing ads?

Thanks

about.ads.microsoft.com/en-us/resources/training/writing-an-effective-ad

Bing Ad Parameters

Ad title
25 characters
Expanded --> 90 characters: Supports three deadlines, up to 30 characters each, seperated by a space, vertical bar, and space ("|")

Ad text
71 characters
Expanded --> 180 characters: Supports two descriptions, up to 90 characters each

Display URL
35 characters
Expanded --> Domain and subdomain automatically generated from your final URL (preserving capitaliation) plus two customizable URL paths

Example Bing Ad

Advanced

Bings Ads study is here --> Microsoft Advertising Certification study guide or another Bing course

 

[OscarMike]

Thanks for the response EuronGreyjoy.

For the ad text part, you mention there are two descriptions. Should those both be curiosity bullet points?

 

[tyoussef]

Thanks for the response EuronGreyjoy.

For the ad text part, you mention there are two descriptions. Should those both be curiosity bullet points?

you can always test many ad copies, that's the best thing.

 

[shahid5775]

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[Honeybadger]

Thanks for the response EuronGreyjoy.

For the ad text part, you mention there are two descriptions. Should those both be curiosity bullet points?

I am not expert with ads maybe @Graybeard knows?

 

[Graybeard]

I don't recall ever seeing bullet points in SEM ads
Search the docs but I think they may not be allowed characters.
In SERPs (organic listings) I have seen them in the past but they are excluded now (or no longer listed) ...

 

[iamb]

Hi guys, I'm would like to do a direct linking campaign on Bing but I'm wondering if there are any good copywriting guides on writing ads?

Thanks

I think people overcomplicate this copyrighting thing. You can check out the book cashvertising from Drew Eric Whitman if you need a reference. People buy based on emotions. If you can tap into that, you will be golden.

A simple way and/or shortcut is to type your keyword on bing and see the ads that show up in the top positions. Study them to see how they are written. Don't copy them verbatim but rather use the same style.

There are also plenty of PPC spy tools out there to get you started if required (spyfu, semrush, ispionage, etc...)

I wish you success in your venture.