e-Mail Marketing: Template vs Plain Text

[Snoop]

Looks like plain wins hands down

 

[black dragon]

Plain, templates get screwed up in certain browsers, also it's better to email your list as you would email a friend. You wouldn't send a cool high graphic template email to your friends 99% of the times. Keep it plain, simple and to the point.
I've tried templates vs plain a lot of times and plain wins hands down EVERY time.
Just my 0,2$ K

 

[Effect]

...plain....

 

[Solamon H]

Plain unless branded

 

[Kicking]

Plain.

 

[T J Tutor]

I voted for template, but I have to say that I use both. For my newsletters and special mailings, I use templates that are part of my branding. For everything else I generally use plain text.

 

[kashish4u]

email : if your ISP not too good
template : if you sure all your emails will go to inbox

 

[MxyzptlkFishStix]

Neither. Whitelist instructions instead of the redundant thank you page after signup. Templates work just fine if they're responsive. Your template tests are probably failing because they probably look like crap in mobile and desktop email clients.

 

[upforsale]

Templates are very hard to get right on all operating and email systems so always stick plain text

 

[tyforest]

Seems like plain text works much better, I guess it also delivers better?