If I purchase a domain specifically for email marketing, does this domain need to point to a website for greater email deliverability? Thanks.
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It does not have to point to a website but make sure you have an SSL certificate for the domain so it's an https and not HTTP. Not having a secure domain can hurt your email deliverability. I use a marketing automation software that masks my links and keeps my emails in the inbox and out of the spam folder.
I haven't used them personally but I have heard a few people buying lots of AWS accounts to setup SES accounts on them as they do have good deliverability but the thing is they are very strict on what kind of stuff they allow and bounce rates, complaints etc. Many people get their account banned in 1-2 drops.what do you think about amazon SES ?.
If you don't mind, could you please tell me which software are you using?It does not have to point to a website but make sure you have an SSL certificate for the domain so it's an https and not HTTP. Not having a secure domain can hurt your email deliverability. I use a marketing automation software that masks my links and keeps my emails in the inbox and out of the spam folder.