Official EPC ERA - next generation multi-vertical affiliate network

[EPCERA]

EPCERA submitted a new resource:

EPC ERA - next generation multi-vertical affiliate network - AffiliateNetwork Sweepstakes Gambling Dating Finance Nutra Leadgen Bizzop

Hey everyone

We are happy to introduce EPC ERA - a new generation multi-vertical affiliate network

Our main goal is to provide webmasters with everything they need to get profits in the
shortest timespan possible

We have collected offers from various direct advertisers for the following verticals:
sweepstakes, gambling, dating, finance, nutra, leadgen, and bizzop. These verticals
are currently converting very well and can...

Read more about this resource...

 

[EPCERA]

Advantages of sweepstake offers

Sweepstakes are different lotteries and giveaways with a random winner, where a
user can win an appealing prize. It is one of the most popular offer verticals that has
been around for a while. It is still quite relevant today.

Sweepstakes literally mean “lottery.” Users need to provide some personal information in
order to participate and stand a chance to win. The bare minimum is a name and an
email address. Further, the advertiser uses this information to send promotional content.

Main advantages of sweepstakes:

1. Acquiring leads is easy. That’s because there is nothing to sell, but rather you’re
   promoting a chance to win something.
   
   
2. High payouts. The CC Submit model allows you to get from $35 per lead. And
   that’s for Tier 1 countries.
   
   
3. Higher approval rate, as well as a profitable ratio of clicks to leads.
   
   
4. No need to come up with complicated creatives. More often than not, advertisers
   provide creatives for the offers. However, at times simply demonstrating the main
   prize with a themed title is enough.
   
   
5. Rookies can also work with sweepstakes, since it doesn’t require additional effort
   for running traffic.
   
   
6. There are ways of getting free traffic. E.g., manual newsletters via email, spam in
   social media, and others.
   
   
7. Flexible pricing. As a creative, you can demonstrate to the users several gifts
   from various price categories. Or, use interactive tools on your preland so that
   the user can select the prize himself. This approach works well from the
   psychological perspective, and it increases reach.
   
   
8. Interaction with the audience and public approval. You only have to interest
   the active audience. It will do the job of spreading your post with the referral
   link. Methods like communicating in the comment section, artificially created
   high quality realistic comments work well, too. Provide public approval in the
   form of engaging comments and positive reviews from the “winners.”
   
   
9. Neutral gifts (cash prizes, balance bonuses, certificates, etc.) demonstrate better
   results and higher trust levels than expensive materialistic prizes.
   
   
10. Offer optimization due to different gifts suited to the GEO.
    
    
11. It’s easy to determine the general scope of the target audience. As a rule, the
    TA is divided into subtypes. You can use these when creating ad campaigns
    and creatives, configuring targeting, and developing campaigns and strategies.
    
    
12. The affiliate can additionally get a database of phone numbers and emails
    for his own newsletter.

Sweepstake offers suit newbies and experienced affiliates, despite their fairly
specific niche. At times, one doesn’t even need to run many ads to get leads and
quality traffic.

To get sweepstake offers with good conversion rates contact support@epcera.com.
If you haven’t joined us yet, go ahead and sign up at EPC ERA

 

[EPCERA]

EPC ERA payment systems

EPC ERA, a new generation multi-vertical affiliate network, is interested in your result
and will always support and guide you on your way to gaining profits. We want your
work to be as convenient as possible at all stages. That is, from selecting an offer to
receiving the payout. We are equipped with all the possible popular payment systems
to facilitate that:

Capitalist.net – an online payment system that does not require you to open accounts
to withdraw funds.

Paxum – a Canadian platform that enables citizens of any country to open accounts
and conduct various financial transactions. You can also order a MasterCard debit
card and link it to your account.

Zaleycash – a service that allows you to top up ad network balances. It uses a single
personal cabinet that you can use to manage your account across all resources.

Webmoney – one of the most demanded electronic payment systems. It features
several withdrawal systems and has equivalents of various currencies.

PayPal – a popular e-wallet that enables you to send and receive funds, pay online
and manage funds in 25 basic currencies.

Wire – a popular overseas online service for monetary transactions.

Digital e-wallets (Metamask, Trust wallet, Exodus, and more) that are used for
transactions in Ethereum, Tether ERC20, USDC TRC20, Tether TRC20.

You should be aware of different bonuses, promo codes, and a referral program
from the EPC ERA affiliate network. We are prepared to offer you personalized
conditions. Your personal manager can help you get detailed information.

Despite all the changes and possible restrictions, we always offer you a way to
access your profits: support@epcera.com. Well, if you’re not yet on board, then go
ahead and sign up: EPC ERA

 

[EPCERA]

Traffic sources for sweepstakes: driving traffic from push notifications

The sweepstakes vertical converts well from all sorts of traffic sources. Currently, the most
effective of them are:

- Facebook;

- Push notifications;

- Pop-ups;

- Email.

Push notifications are the more simple and profitable source to monetize traffic through
short text messages with attractive images that warm up the audience and convert
sweepstake offers well.

Push traffic is the clicks on a push notification a user receives on their smartphone or PC.

Push notifications are quite effective since the user themself allows you to send them
push notifications that are not identified by blockers as ads. The push format provides
100% visibility and 0 banner blindness.

Types of push notifications:

- mobile app push notifications;

- web or ad push notifications – distributed by browsers using special scripts.

How to successfully drive push traffic to sweepstake offers

1. Divide your ad campaign into separate desktop and mobile ones. They have
   different rates; and this approach will simplify optimization.
   
   
2. Keep optimizing your campaigns. Set up postback reports to make sure your
   optimization measures are precise. You can use Auto-rules or Optimizer.
   
   
3. Make sure you have a daily budget in place. This will prevent you from spending
   too much.
   
   
4. Test out different offers and GEO and different funnels with pre-landings.
   
   
5. Use pre-landings to warm up your audience.
   
   
6. Add 5-10 creatives per campaign to conduct A/B testing. And keep an eye on
   when to swap out creatives.
   
   
7. Pay more attention to icons and text than to the big picture. Those are the things
   to change when conducting quality tests. The rule of push notifications: a
   simple icon consisting of one large element and a title with a verb.
   
   
8. Translate creatives and landing pages into the native language of the country
   you’re launching your campaign in.
   
   
9. Choose hostings located as close as possible to the country in which your ads
   will be displayed.
   
   
10. Set a 1-2/24 limit on ad impressions.

One of the main advantages of push notifications is the volume of traffic and the ad
costs. Push traffic can be bought via the CPC model (cost-per-click). Or you can opt
for the CPM model and pay per 1,000 impressions. Always keep an eye on the click-rate
indicator. After 2-3 thousand conversions, analyze the effectiveness of your creatives.
Performance lower than 2% is enough to warrant swapping the creative out for a fresh.

For well-converting sweepstake offers, contact support@epcera.com If you haven’t
yet, register at EPC ERA and get even more recommendations for successful
ad campaigns.

 

[EPCERA]

How much do you need to start out in sweepstakes

The sweepstake vertical is considered the perfect one for newbies thanks to how simple
its funnels are and the low entry threshold. Beginners become pros and stay in the
sweepstake vertical thanks to high profits and well-converting offers.

There are 4 types of offers here:

SOI (Single Opt In) and DOI (Double Opt In) – SOI only needs the client to leave their
email, whereas DOI also requires the user to verify it. Securing a conversion is easy, but
the profits per lead are low ($0.5-3). The ROI sits between 30-40%.

CC-submit (Credit card submit) – in addition to personal data, you need to get the
person to enter their credit card information and sign up for a free or test trial of the
services or a $1 sample product. Once the free trial is over, the subscription fee will
automatically start being charged from the card. Goods will keep being delivered
but for the full price. The last two types are the most profitable. It's harder to get a
conversion, but rewards range from $4-$5 in Tier 3 countries to $30-$40 in Tier 1 ones.
High ROI – 150%-300%.

Pin Submit – you get a conversion as soon as the user sends a paid SMS or pays for
a subscription to the service some other way.

IVR (Interactive Voice Response) – requires the client to call and confirm the
unique pin code they got from the website.

The minimum entry threshold in sweepstakes depends on the payment model you
select. For SOI/DOI, $200-300 is enough. The payouts here are small, forcing you to
work with cheap traffic, like push notifications. When working with CC Submit, the
prime traffic sources are usually Facebook, Google, and others. Here, your budget
has to be over $500.

The basic rule of thumb is that the more complex the action, the higher the payout
per conversion. Credit card details pay out more than just names and emails.

But payouts aren’t everything. What is more important is how much you spend per
click and what sort of conversion you get.

The only way to reveal the viability of an offer is to test it.

And tests require a budget – it can be as little as $50. Start small. Set a budget for
each test and then evaluate the performance.

In conclusion

If you’re a newcomer with a modest budget, start with offers with email
subscriptions – SOI/DOI. You can make good money on them in Tier 1 countries, where
advertisers are willing to pay for the personal data of customers.

Mobile subscriptions and credit card verification offers will cost you more, but these
are the offers you will work with as you gain experience and scale your operations.

To find out how to set a starting budget, contact support@epcera.com If you haven’t
yet, sign up here: https://epcera.com and get all the info about top-tier offers.

 

[EPCERA]

Affiliate marketing trackers review

Trackers are tools designed to (obviously) track traffic. They are used to evaluate various
traffic parameters, user actions, and ad campaign settings. This allows you to scrutinize
your traffic in detail and in real-time. They distribute traffic across various
pre-landings, offers, and affiliate programs, all the while keeping the link the same.
They also hide unwanted content, filter out bots, and construct automatic funnels.
A tracker can determine the:

- device type;

- GEO;

- OS;

- IP address.

Currently, many trackers are a TDS hybrid, serving also as a traffic distribution system.

There are cloud and server trackers. Cloud ones don’t need to be installed – you can use
them after logging in. Whereas their server counterparts are usually tailored to the
server’s GEO, many give discounts on additional licenses.

Check out this selection of relevant trackers for sweepstake offers:

PEERCLICK – a free cloud tracker that allows you to analyze and optimize ad campaigns in
real-time, generate detailed reports, organize your work and distribute traffic.

KEITARO – one of the most famous full-fledged trackers that can cloak and integrate
third-party services. A user-friendly interface allows you to distribute targeted traffic using
various filters. When the limit on the number of conversions is reached, the offer is
automatically replaced.

BINOM – the fastest cloud tracker that doesn’t require hosting. It ranks 2nd in the world in
terms of processed mobile traffic volumes. In addition to the tracker features, it offers
cloaking services and uses smart ad rotation. There are over 30 metrics to choose from.

BEMOB – a tracker that helps manage traffic and control all marketing campaigns within
a single tracker with a super user-friendly interface. It tracks the conversion status, takes
into account the % of lost traffic from each source, and redirects it when the offer allows
for a limited number of conversions.

ADSBRIDGE – a modern TDS designed in 2013. In addition to the tracker itself, it offers
a wide selection of landing templates that can be edited via website builders, individual
domain redirects, and an anti-fraud system. It utilizes the SmartLink system.

OCTOTRACKER – the most powerful and flexible tracker with strong analytics and a
multi-currency profit calculation feature. Both cloud and server versions are available.

When working with sweepstake offers, trackers are a must if you want to get analytical
stats and optimize your landings and AC settings.

To find out more about helpful tools and get promo codes, check out support@epcera.com
And if you still haven’t joined us yet, register here: EPC ERA

 

[EPCERA]

Converting landing page: main features

If your pre-landing worked and successfully got the user curious about the offer, your job
now is to “put the squeeze” on them while their interest is piqued and secure the coveted
conversion. And this is when a properly-designed landing page comes in.

A regular converting funnel for sweepstakes: Creative → Pre-landing → Landing → Offer.

The landing is the last step that determines whether the user will leave their data and
whether you will make a profit.

Interactive and engaging landing pages are the key to successful conversions.

Basic principles of building a landing page:

1. Aiming for a quick sale. The landing is seen by a warmed-up audience familiar with the
product. Its purpose is to seal the deal.

2. One page – one product.

3. A simple, neat, and clear design – a clear structure and catchy images with an interface
adapted for all screens and platforms.

4. A brief (up to 7 words) but catchy title that reflects the benefits and summarizes the USP.

5. Mobile device optimization

6. Low loading times on all platforms.

7. Emphasize the importance, high value, and benefits of the prizes.

8. GEO adaptation. You can use browser language targeting and several creative options
that lead to landing pages in different languages. For example, using tests, you can
identify the option that converts best and leave it as your main one. You can also use
data linking the client and the product: by place of residence, phone operator, brand
awareness.

Best approaches to sweepstake offers:

• spin to win it – wheels that stop on a segment with a prize the user won;

• gift boxes – the user selects one of the available boxes, which will end up containing
the prize;

• short polls – invite the user to take part in a short poll consisting of just a few questions;

• email campaign – preferably, make an imitation of a postal company that is popular in
the GEO you’re promoting your offer in;

• using recognizable interface elements or color schemes of other companies to create
a sense of connection between the two websites;

• using attributes specific to your target audience: OS, mobile phone brand, browser,
geolocation.

Test out several landings to find the most profitable one. Play around with different
combinations of landing pages and pre-landings.

To get well-converting sweepstake offers, contact: support@epcera.com If you haven’t
already, sign up at: EPC ERA and get more tips for successful ad campaigns.

 

[EPCERA]

Best traffic sources for sweepstake offers

The Sweepstakes vertical converts well via a multitude of traffic sources. But when
choosing one, be sure to strike a balance between the desired and the attainable, lest
you risk going into the red. Also, don't be afraid to play around with different
combinations.

Currently, the most effective sources for sweepstake offers are:

- Push notifications;

- Pops;

- Facebook;

- Email;

- Native ads.

Push notifications are the easiest and most profitable traffic source out there. Push
notifications are text and image notifications the website sends to users subscribed
to them. Suitable for both PC and mobile traffic. More often than not, users willingly
agree to receive Push notifications, which is why the conversion rate of this source is
so high. Push traffic can be purchased via networks or by amassing your own pool
of data, using scripts hidden within the landing. The latter option is always of better
quality, but the overall volume might be smaller. Aggressive promos tend to burn
out quickly. So if you want a long-living campaign, better use more level creatives.

Pop traffic is relatively cheap, easy to obtain and can work well for less aggressive
campaigns. Pops are ads in the form of a pop-up banner that automatically appears
when a page loads. If you try to close it, it opens in a separate browser window.
Popunders are popular, with high conversion rate, and adaptive to both mobile and
desktop devices. Pops bypass banner blindness and require relatively low investments.

Facebook is a popular and profitable traffic source, mainly due to overseas traffic.
Currently, driving traffic directly from Facebook is not allowed. There are two ways to
promote offers: a chatbot on the page and cloaking. But you run the risk of getting
banned.

Email ads are effective source if you have a pool of users genuinely interested in the
products. The key-thing is to pick out offers that will be relevant to your audience and
properly present them. Amassing a database will take some time. But then you will
have an affordable and easy way to get leads. The best approach here is showing the
product along with a promotion.

Native ads are great at bypassing banner blindness, being located in the most viewed
places on the page, fitting a website's theme. This source offers less targeting
options, but the cost per click is lower than elsewhere.

For the best traffic sources contact: support@epcera.com. If you haven’t
yet, sign up at: EPC ERA

 

[EPCERA]

Traffic sources for sweepstakes: how to drive traffic from Facebook

Facebook is a popular and profitable source of affiliate marketing traffic, mainly thanks
to its vast overseas audience.

Options for working with Facebook:

1. Promoting your own page/group/community. A time-consuming endeavor, but you
end up with a loyal audience, a high conversion rate and optimal attraction price.

2. Working with bloggers or admins of existing groups/pages. Expensive, but a
high-quality and fast way to attract traffic.

3. Official targeted ads using Facebook Ads. A quality and optimal solution for
attracting target traffic.

To start driving traffic on Facebook, you need to:

1. Select an offer.
   
   
2. Identify your TA.
   
   
3. Create, farm and warm up some accounts.
   
   
4. Prepare creatives and landings
   
   
5. Set up cloaking.
   
   
6. Launch your campaign.
   
   
7. Optimize it.

Currently, direct traffic rut on Facebook is not allowed. There are two ways to
promote sweepstake offers: chatbots and cloaking.

Cloaking – a traffic distribution method where different user categories see
various landing pages: mods see a white-hat landing; and the TA sees the actual
offer.

Another cloaking component is a tracker or a cloaking service’s JS script.

Tracker – a tool for tracking platforms, creatives, landings, and pre-landings,
leading to conversions. They also hide unwanted content, filter out bots to
optimize your campaigns and build complex automatic funnels.

After all the preparations are in place, we move on to Adsmanager:

- if the objective is to secure website conversions, you will need to copy and
install the pixel into the landing’s code, which Facebook uses to get info about
conversions and optimize campaigns;

- ad set setup – you select your TA, daily budget, targeting settings and other
ad-related parameters;

- creating ads – uploading the creatives you’ve prepared and sending them
through moderation.

The optimal option is to conduct survey contests, when users find themself
on a pre-landing with questions leading to a page with the actual sweepstake
offer.

Facebook reacts to not only specific trigger actions, but lots of other variables, too.
Thanks to its AI algorithms. It means that what worked for one affiliate may not
work for another. And they end up getting banned. It means that everyone should
individualize their general approach to working with Facebook.

To get well-converting sweepstake offers, contact: support@epcera.com If you
haven’t already, sign up at: EPC ERA

 

[EPCERA]

Top services for an exceptional creatives

Automated services significantly simplify things for the arbitrage trader. Unique creatives
help bypass the verification and moderation algorithms and scale the campaign
promotion by advertising. Let's take a look at the top services.

UnikCreoBot - a Tlegram bot that makes images stand out by adding noise and
changing metadata. Upload a photo or video and get uniquely processed files.

UniqAds is a telegram bot that fits Creo for Facebook, Google, Tik Tok, and other
sources. It adds invisible elements to the video, changes the audio track, and edits the
metadata. You get the result of almost 100% unique creative.

UniqGmblng is a website for creating unique images and videos. Just with a single
source Creo, it can make dozens of copies. Getting the result as an archive is a matter
of a couple of minutes.

TraffInk is a news and information resource with a whole list of settings and filters to
make a unique Creo: changing the quality and resolution of images, adding noise, and
superimposing additional elements. Discover a variety of functions and their
combinations.

Profitweb is a service for unifying images and videos, changing the metadata and
visuals. It can add random noise, shift the image, and adjust brightness and contrast.
It supports the main file types – jpeg, jpg, png, and mp4.

IMGonline is a website for processing photos, changing the format, and deleting or
editing metadata without quality loss. Bonus functions for quick edits: auto-levels,
brightening, auto-visual enrichment, HDR processing, and random pixel background.

XnView is an easy-to-understand editor with a wide range functionality. It changes
basic image parameters, command line, and batch processing. Also it supports more
than 500 graphic formats.

Both metadata and visual work carry the weight of making an exceptional creo. To
test your creo uniqueness, use Google search by image or special services, like TinEye.
It provides detailed information about creo and its copies in the network, also allowing
you to track the progress until the value of copies until it is reduced to zero. Check the
ad's metadata here: http://metapicz.com /

To get advice on a successful traffic stream, contact: support@epcera.com. To join us, go
to https://epcera.com /

 

[EPCERA]

Popular Traffic Stream Networks

Traffic stream systems are advertising networks that help get a large amount of push
traffic and to monetize the site. With this tool you can set up advanced targeting options
and different GEO. Here is a selection of the most popular traffic stream networks.

PropellerAds is a leading advertising network and the largest source of Push, Popunder
and Interstitial traffic with realtime bidding. Follower base: 600 million real users.
Features: tools for A/B testing and optimization; reliable fraud protection; 24/7
customer and technical support. Minimum CPC - $0.005. Minimum deposit - $100.

Rich Push is one of the largest Push Notification advertising networks worldwide.
Follower base: more than 450 million people in 220 countries. Features: useful Rich Push
Insights tool; shows average CPC for any GEO and device before starting
work; "Smart CPC." Minimum CPC - $0.003. Minimum deposit - $100.

MGID is a native advertising platform. Follower base: 850 million users in 200+ countries
(70+ languages). Features: auction pricing system; artificial intelligence; MGID smart
widget in push notification; personal account manager with a deposit of $500.
Minimum CPC - $0.001. Minimum deposit - $100.

EvaDav is a customer–oriented network of native advertising with GEO working the globe.
Features: customized LP development; trackers integrations. Minimum CPC - $0.001.
Minimum deposit - $100.

Adcash - one of the leaders in affiliate marketing on entertainment websites, functioning
in 196 countries. Features: the largest European brands of online entertainment.
Minimum CPC - $0.003. Minimum deposit - $100 for a self-managed platform, $1000
dollars for a managed platform (programmatic advertising).

Adsterra - large advertising network. It has customized service and fast launches. It
maintains over 30 billion ad impressions per month. It partners with more than 18,000
direct publishers and 248 GEO. Features: 20+ targeting filters; three-level anti-fraud
system. Minimum CPC - $0.001. Minimum deposit - $100.

To get advice on successful traffic stream, contact: support@epcera.com. To join us, go
to https://epcera.com /

 

[EPCERA]

Review of Available Geo and their Features in EPC ERA

The EPC ERA is a multi-vertical partner network. It has offers for any traffic source and
for any GEO. The countries are split into 3 categories based on their consumer buying
powers.

Tier-1 countries: USA, Canada, Australia, New Zealand, Western Europe, Scandinavia,
South Korea.

Most sought after but most challenging to use GEO. The highest payment rates stand
out, in contrast to high traffic prices, high trial budgets, and heavy competition.

Features of geo:

• high standard of living;

• high solvency;

• concerned about investing and passive income;

• focused on getting vivid emotional experiences;

• very difficult to surprise;

• high competition and strict advertising regulation;

high conversion of creatives in English.

Tier-2 countries: Argentina, Brazil, Turkey, Armenia, Azerbaijan, Belarus, Russia,
Ukraine, and others (see image). Countries with payments, competition, and
traffic prices at an average level.

Features of geo:

• population has savings;

• sustainable middle class;

• interested in investing without risks;

• low competition.

Tier-3 countries: countries in Africa, Asia, and Latin America (except Argentina and Brazil).

Countries with cheap traffic, minimal payments and low competition. Suitable for
beginners (you can evaluate how everything works almost with no prior investments
and then move on to Tier-2 and Tier-1).

Features of geo:

• low purchasing power;

• strong social stratification;

• low standard of living;

• the main interest is easy, fast money;

• ads are converted in native language.

Procedure in arbitrage

1. Access to the affiliate resource.

2. Choose an offer by complexity and approximate costs. Universal offers cover a large
audience, are easier to target and do not require lengthy processing.

3. Skills and budget assessment.

4. Determine the budget for tests.

5. Find the traffic source.

6. Choose a landing page for your GEO, create and test the link.

7. Prepare creatives, find the source.

8. Calculate the budget and click rate. Launch.

9. Analyze traffic stream data. Discuss further actions with the manager.

10. Repetition of previous steps.

Don't start with Tier-1 countries due to massive competition. Ideally start with Tier-2
and Tier-3 countries. There are many opportunities for gaining experience and a
lot of mobile traffic.

To get advice on successful traffic stream, contact: support@epcera.com. To join, us
go to https://epcera.com /

 

[EPCERA]

Traffic sources for sweepstakes: pop-traffic

Pop-traffic – windows that pop up autonomously on top of an open window or under
it. Pop-up ads, in other words.

It is one of the most-used tools for affiliate marketers that provide high conversions
and ROI when promoting sweepstake offers.

Types of pop-traffic:

• Popup – a new tab appears on top of the page that the user is on;
  
  
• Popunder – a new tab that opens under the original page after the ad is closed;
  
  
• Clickunder – the user is navigated to the landing page once he clicks anywhere
  on the screen. A net is superimposed onto the main window, which is invisible
  for the user. However, once they click on it, the script redirects the user to a
  new tab with ads.

Main recommendations

1. The landing page plays the main role in the successful conversion of pop-traffic.

2. Select a landing page with short clear text and a large font size.

3. Use a clear call-to-action on the page, with bright and vivid images.

4. Convince the user that they need to use the offer immidiately.

5. Create a landing that will load very quickly.

6. Conduct a detailed analysis of the TA before launching the ad campaign.

7. Prepare a minimum of 3-4 creatives. Make use of A/B testing.

8. Don’t try to cut expenses on the domain.

9. Focus on the rate of return of ad platforms.

10. Separate desktop and mobile ad campaigns.

11. Another essential condition is professionally configured black-white lists.

Pros of pop-traffic:

- a pretty straightforward format, easy creatives;

- almost 100% clickability rate;

- cheap clicks, minimal entry threshold;

- lots of traffic, broad audience reach;

- well-suited for entertainment websites;

- ads are automatically adapted to the device;

- flexible targeting settings.

Cons of pop-traffic:

- users find it annoying;

- bot-traffic present;

- the risk of getting non-target traffic if targeting isn’t configured well;

- ad campaigns aren’t stable - CPC changes all the time;

- high competition.

If your landing page is great and targeting is configured wisely, pop-traffic provides
a good engagement while keeping the ad costs relatively low. This is why it is so
popular in the sweepstake vertical.

Contact support@epcera.com to get sweepstake offers for pop-traffic. If you still
haven’t joined us, sign up at EPC ERA

 

[EPCERA]

Traffic sources: Native ads

Native ads are marketing communications adapted to support the media source they
are on.

This type of advertising allows one to attract traffic due to organically placed creatives
that evoke trust.

It is appealing due to the content does not have straightforward selling approach.
There is no call to purchase anything rather features useful information about a
product and the potential of a brand. These types of ads resonate with the content
of the platform it is placed on.

The main purpose is to evoke a certain understanding of a user that the advertised
product or brand will satisfy his needs.

Native ads perfectly overcome “banner blindness." They get placed in the most
noticeable parts of a web page, and don’t exceed the resource’s limits. Less targeting
options are compensated by cheaper clicks.

When working with native ads, it is important to select an appropriate format and
means of advertising. That said, you can launch it on any platform. An article, banner,
photo, video, infographics or a post on social media – the chosen format is
determined by the company’s scope of activity and goals. Competition is also an
important factor to consider.

Basic recommendations

1. Choose a platform where the target audience is maximally similar to yours.

2. Adapt the type and presentation of native ads to the selected communication
method.

3. Mentioning the product or brand shouldn’t negatively affect users' engagement
with content. The emphasis is on the benefit or entertainment rather than the
product description.

4. Integrate native ads into your marketing funnel.

Native ads are divided into 3 main types:

1. In Feed / In Content – native ad blocks are placed in the news feed among the
usual content of the platform.

2. Content Recommendation Ads – placing recommendations on the
platform, which lead to other web pages of the website or third-party resources
with a certain tag.

3. Branded / Native Content – placing ads in the same format that uses an ad platform.

Advantages of native ads:

- isn't blocked by AdBlock extension;

- overcomes banner blindness;

- is not always perceived as advertising;

- has a high trust level;

- large traffic volume.

Disadvantages of native ads:

- needs unique content that is adapted to every platform;

- relatively high cost;

- boring ads decrease loyalty.

Contact support@epcera.com to receive ads for any ad platform. If you haven’t joined us
yet, sign up on EPC ERA

 

[EPCERA]

Traffic sources: how to drive traffic through Google

Google AdWords – the most popular search engine in the world, covering 57% of all
users. It is a source of quality traffic that enables users to display ad promotions
through different search requests.

Main features: versatile, broad coverage, efficient, flexible settings, in-house tool for
compiling keywords, diverse ad formats, low click cost and payment on result, option
to enable cost-per-click, instead of impressions.

Types of Google Ads ad campaigns

1. In the search network – organic search results with an “Advertising” disclaimer.

2. Contextual media network campaign – banner ads on Google KMC affiliate
websites (over 2.5 million websites worldwide).

3. Trading campaign – allows to display of the ad subject with an
image, price, and a short description.

4. Maximum efficiency – the offer is displayed on all Google services channels
simultaneously, i.e., Gmail, Google recommendations, contextual media and
search networks, YouTube, and Google Maps.

5. Video campaigns – advertising in the form of video clips on YouTube.

6. Discovery – banner ads that are displayed in: the Google recommendations
feed (Discovery Feed), YouTube recommendations feed, and in the “promotions”
and “social media” tabs in Gmail.

7. Applications.

8. Smart campaigns – applies geo-targeting settings and an address radius.

Necessary tools to work with Google

1. An anti-detect browser to provide anonymity to a webmaster, such that they
can create several accounts.

2. Proxies are needed to replace IP and other proxy parameters server and to
bypass the anti-fraud system. The proxy of the GEO must match the GEO of the
account.

3. A satisfactory number of accounts. You need to warm up accounts. Make sure
you don’t increase the ad budget too quickly. Also, make sure you gradually add
keys.

Preparing to launch a campaign on Google Ads

1. Select your affiliate platform.

2. Choose an offer.

3. Design creatives for your offer’s TA.

4. Place banners, ad posts, etc., on the platform to promote your offer. Use
adaptive promotions.

5. Launch the campaign, track its indicators, analyze them and improve your ads.

Contact support@epcera.com to get offers for any advertising platform. If you
haven’t yet joined us, sign up at EPC ERA

 

[EPCERA]

Review: antidetect browsers for affiliate marketing

An antidetect browser is a specialized anonymous browser that conceals and substitutes
important parameters: IP (Proxy), Browser Fingerprint, WebRTC, User-Agent, Canvas and
others. This affiliate marketing service provides confidentiality, substitutes browser
fingerprints and allows launching several accounts with different IP addresses
simultaneously from one profile. It also allows one to work in several accounts within
one app. But the traffic is counted as coming from separate devices. It is used for
bypassing antifraud systems and account farming.

Antidetect browsers combine the following functions: multi-accounting, bypassing
antifraud systems, grants multiple users access to an account, artificial growth, and
referral farming.

INDIGO BROWSER – an antidetect is perfec for working with antifraud systems
comfortably and safely. It is designed for affiliate marketing on Facebook and Google
Adwords.

DOLPHIN ANTY – this antidetect browser has versions for Windows, Mac and Linux.
You can create up to 10 browser profiles using the free plan. They feature various
cookies, user agents, browser languages, geolocation, and proxy. It also substitutes
the hardware: memory, processor, and screen resolution. This service is ideal for
teamwork and process automation in Google, Facebook and TikTok.

GOLOGIN – an antidetect browser that allows a webmaster to create and manage
several accounts from one spot.

MultiLogin – used when working with over 100 accounts. Inside you will find two
personal browsers: Mimic replaces Chrome, and StealthFox replaces FireFox. Operates
on all operating systems and features a free trial period for ten profiles.

HydraHeaders – a completely free antidetect for Windows. The program enables
you to simulate various mobile and desktop devices, choose the browser
language, and set a proxy for every user profile.

Incogniton – use ten profiles for free on Mac and Windows. You must register on the
website and download the installation file from the Download section.

AdsPower – an antidetect browser designed for Windows and Mac. A version with
two browser profiles will become available upon registration and account
verification.

Ghost Browser – an antidetect browser based on Chromium and featuring Mac and
Windows versions. You can set your own user-agent when creating a profile.
Alternatively, select one from the offered options.

Contact support@epcera.com to get discounts and promo codes for affiliate
marketing services. If you haven’t yet joined us, sign up on EPC ERA

 

[EPCERA]

Top spy services for affiliate marketing

A spy service or spy tool is a tool that is used to spy on competitors, and to monitor
and analyze ads on various platforms.

Every spy service is a database of advertisements that are currently being promoted, or
were promoted in the past within some traffic source.

SPYOVER – a service that is used to monitor and analyze teaser ads (analyzes ads
of competitors). It has been in active use since 2017 and features a consistently
updated database with over 1 million ads.

SPYPUSH – a multifunctional service for monitoring Push , native, and popunder ads.
SpuPush works with six popular ad networks: Adsterra, Megapush, MGID, PropellerAds,
Evadav, and Datspush. The database contains over 500 000 ads from 100 countries.

ADPLEXITY – offers 7 of the most popular ad formats (mobile, desktop, native, push,
e-commerce, carriers,enterprise) from over 100 affiliate newrosk across 75 countries.
The service also provides useful technical data (OS, audience, and much more).

PowerAdSpy – a universal service that allows webmasters to track ad campaigns of
competitors on social media platforms, like Google Ads and Youtube. The list covers
over 20 countries. Tens of thousands of ads are indexed on a daily basis, while the
database totals more than 50 million creatives.

AdBeat – displays which ads are launched across more than 120 ad networks. It
allows users to find bundles and analyze ad campaign results. AdBeat displays
graphs, thereby indicating whether the ad campaign is working well or declining.
It operates over 40 data centers worldwide and offers free usage.

AdClarity – offers data for 40 countries for PC, Mac, iOS and Android.

AdMobiSpy – grants access to 52 countries and 5 ad formats (banners, native, text
ads and more). Features 15 filters and an option to download ad content in one
click.

AdVault – spies on native ads from 19 countries and 13 ad networks.

BuzzSumo – a service that is used to work with social and search ads. Provides
keys, strategy search and much more. Features a 30-day trial period.

SEMrush – assists in searching for keywords, tracking ratings and creating SEO
templates. Offers a 7-day trial period.

SpyFu – a tool for SEO and PPC. It can index over 7 million results by across 106
million domains.

The Search Monitor – the perfect tool for helping you out with keys and other
useful technical information.

iSpionage – provides information on SEM and SEO strategies, and everything
relevant.

Contact support@epcera.com to get even more offers with good conversion rates.
Sign up on https://epcers.com/, if you haven’t yet joined us and get more tips on
how to drive traffic successfully.

 

[EPCERA]

Main elements of a converting preland

The pre-landing page is an ordinary page with a run-up history. Its purpose is to make
the user interested in the offer and filter out unconcerned users. Thus, it is an important
part of your ad campaign funnel. It is an in-between page that the user lands on, having
clicked on the advertisement. In affiliate marketing slang, it is referred as “preland.”

A preland is used to increase conversion and the effectiveness of the landing page:

- increases the user’s interest in the product;

- provides comprehensive information;

- demonstrates results;

- increases motivation to act;

- filters out untargeted traffic;

- allows bypassing ad restrictions on social media.

The main structure of a preland:

Title —> Short description —> Problem —> Solution —> Advantages —>
Result —> Reviews.

Storytelling and polls are good approaches for a preland. Basic approaches for
a preland:

• Disguising as an authoritative source with high-quality content and design;
  
  
• Selecting a topic to work your way up to carefully present the ad content;
  
  
• An expert’s opinion;
  
  
• A success story;
  
  
• Emphasis on duration and security;
  
  
• Positive reviews from buyers.

Main elements of a converting preland

1. Make sure the user is prepared to do all the necessary actions. To do
   this, you need to consider the interests of the TA and its unique characteristics.
   
   
2. Use a layout that matches the TA’s style. Half the success depends on the title
   and appearance.
   
   
3. Smartly localize prelands and opt for the native language of the country you’re
   working with. There is no need to stick to English in Western countries. It will
   increase trust and conversions.
   
   
4. Try to attain an optimal balance in style between the preland and landing page.
   Conduct tests.
   
   
5. Let the user clearly understand the result he gets after performing the proposed
   actions.
   
   
6. The preland’s content should coincide with that of the landing page. They
   should be somewhat similar. In other words, the preland is a shortened version
   of the main website.
   
   
7. Interactive content increases CTR, user engagement, and trust levels.
   
   
8. Use trigger elements in your creatives.
   
   
9. Social verification: processed reviews, comments from experts, and photos
   from users.

Contact support@epcera.com to get even more offers with better conversion rates.
Sign up on https://epcers.com/, if you haven’t yet joined us and get more tips on how
to drive traffic successfully.

 

[EPCERA]

Mobile apps as a traffic source

The major part of traffic worldwide is attributed to mobile devices. The mobile app
market is growing every year and increasing profitability. New niches and products
emerge constantly.

There are around 5 billion active users, of which 70% are Android users and 29% – iOS.
App Store expenditure overtakes Google Play by more than 1.5 times.

Use of Mobile apps in affiliate marketing is one of the methods of directing traffic to
offers. It is a tool that helps increase conversion via an interactive preland.

Advantages of affiliate marketing via mobile apps

1. The ability of communicating long-term with the user. Working with mobile apps
guarantees no stress about the user closing the tab with your offer. After installation, the
app is on the smartphone, and its icon on the home screen serves as a reminder. This
way, there is an additional means of communication with the user. Additionally, you can
send push notifications (promos, bonuses, special offers) that are another reason to
return to the application. It is especially relevant in niches where the LTV (lifetime value)
is calculated in the long run.

2. A diversity of traffic sources. Contextual ads, social media promotions (FB, VK,
Instagram, Telegram, TikTok, YouTube, etc.), CPI networks, reviews on topical websites,
SEO in marketplaces, Yandex and Google, UAC, Apple Search Ads, push notifications,
InApp (artificial growth via other apps) and more.

3. A more friendly attitude of users. Apps are always actively downloaded, and it is
easier to advertise apps than the offer directly. Applications that are downloaded
from official stores have much more trust than single-page websites.

Drawbacks of affiliate marketing via mobile apps

1. The need to create and acquire apps. There is a risk of getting scammed.

2. Possible bans and a lengthy moderation process in the store.

3. Installing the app is an additional action the user must take before getting to
the landing page.

4. The diversity of formats and approaches to the TA, as well as various methods
of audience analysis.

5. The audience is more picky and won’t stand bad visuals. That’s why it is essential
to design quality creatives.

Contact support@epcera.com to get offers for any ad platform.
Sign up on EPC ERA if you haven’t yet joined us.

 

[EPCERA]

How to drive traffic through mobile apps

Mobile apps for affiliate marketing are a way to drive traffic in any vertical.

User has a more neutral attitude toward ads when they see them on a mobile device.
It is as relevant to integrating an offer into an application as contextual banners and
targeted ads.

Features of mobile affiliate marketing:

- No AdBlock and other advertisement blockers in the browser;

- Users don’t experience banner blindness and ad fatigue;

- Better traffic conversion;

- Fewer ads in mobile search;

- Testing mobile ads are more expensive than a desktop;

- Smartphones are used momentarily, so the ad text must be shorter, the images
smaller; and an action button is a must;

- Ad networks have an enormous number of bots, and you need special antifraud
systems (like Forensiq, FraudScore)to filter them out;

- Large volume of in-app traffic.

The optimal model for driving traffic through mobile applications:

- Creative;

- Preland;

- Landing;

- Registration;

- Feedback;

- Purchase/Deposit.

It is necessary to configure traffic from mobile apps according to the following
parameters (tokens):

- Device type: smartphone, tablet, etc.

- Device manufacturer.

- Device model.

- Operating system.

- Device GEO.

Conversion can vary significantly for traffic driven through apps with different
operating systems or operators. You need to monitor the statistics for each offer
and disable traffic with parameters that do not yield sales.

You can use cloaks and PWA apps to bypass moderation difficulties and the risk of bans.

Drive traffic through channels and platforms displayed correctly and without errors on
mobile devices.

You can use any means of promoting mobile apps as long as you abide by the rules of
the ad platform. Pay attention to ads on:

- FB, VK, Instagram, Telegram, TikTok, and YouTube (but be aware of the different
formats, approaches to the TA, and different ways of analyzing the audience);

- Yandex and Google;

- UAC;

- Apple Search Ads;

- Google Ads;

- InApp (promoting an app via other apps).

The higher the number of times an application is installed, the higher it is ranked.
Contact support@epcera.com to get offers for any ad platform. Sign up
at https://epcera.com/ if you haven’t yet joined us.