Google's Reversal on Blocking Third-Party Cookies

[Graybeard]

Google abandons its plan to block third-party cookies on its Chrome browser.
Google plans to introduce a new feature in Chrome that allows users to block third-party cookies.

In U-turn, Google sticks with tracking 'cookies'

Google on Monday said it was ditching its long mooted plan to block tracking "cookies" on its Chrome browser after years of resistance from online publishers and questions from regulators.

techxplore.com

I think 40% may block 3rd party tracking cookies in one form or another --so this is a reprieve and not a win.

 

[azgold]

Isn't their being unpredictable, predictable? Keeps people guessing. The new policy still has to be approved, apparently.

...no longer track users individually

Will that give people warm fuzzies? I don't know, maybe they don't mind being tracked in other ways - regionally, as a group, whatever.

I've wondered for some time how affiliates who can make commission on 90 day cookies (for example) are potentially affected by the opt-out option. It would negate the purchase and hence commission. I guess.

 

[Graybeard]

Most 90 day return cookies are first party. This will have very little effect on those. Truth is many get deleted or are overwritten by the latest referral --that varies a lot.

These 3rd party cookies are many ad networks that track users; including Google and Facebook ad networks as an example.

 

[T J Tutor]

The backstepping never gets old with those guys!

 

[Graybeard]

Google Chrome is really a hack browser!

Third Party Cookies Must Be Removed

Third-party (AKA cross-site) cookies are harmful to the web, and must be removed from the web platform. This finding explains why they must be removed, and examines the challenges in removing them. We highlight some use cases that depend on third-party cookies and offer some examples of...

www.w3.org

look at the date!

***

 

[T J Tutor]

I'm not surprised at all the W3C is in that corner. They have been a bit of a purist when it comes to the web. They would be happy to see all forms of commercial tracking eliminated.

 

[Graybeard]

Cookies are the lazy and cheapest way. Cookies also have the lowest accuracy ...

So depend on the user to ignore cookies and hope they work?