Hey guys,
Antivirus software is saving the day one device at a time.
And are you ready to help your customers watch all the sports events of the summer hassle-free?
Read on to find out how to make money with the Antivirus & VPN niche during 2021 summer sports events!
In a word, yes. According to research carried out by MarketResearchFuture the antivirus software market is set to increase by 10.8% from 2020-26. It has always been a profitable vertical in affiliate marketing with some antivirus and VPN providers paying some of the highest commissions per customer in the affiliate industry.
In fact, this vertical has been considered to be an evergreen niche, meaning that you can rely on it to give you a solid return on your investment all year round if you know what you’re doing.
According to research by A.T. Kearney, the sports events industry is estimated to be valued at up to $620 billion, much of that being from football/soccer. So, pay attention to events like UEFA EURO 2020 or CONMEBOL Copa América which have already kicked off, or the Olympic Games happening in less than a month. That means this is the time to advertise your Antivirus and VPN offers to these sports fans now.
Although there are always large sponsorship deals done for events like the Olympic games and other sporting events, this is not the only way to make money with sports events. You know it’s possible by now to take advantage of the big events of the calendar like Valentine’s Day, Easter, or Black Friday, right? Well, big sports games are just the same, millions of people gathered in one place thinking about one thing is always an opportunity to make some money if you’re quick enough.
When all these people are interested in watching their favorite sport live, but the coronavirus has made it difficult for that to happen in person, need once again calls for inventions. That’s not to say in-person sports events aren’t taking place, they are, just not on the size or caliber that they once were pre-covid. So, a solution to this is big screens and watching the game safely at home. And that opens a great deal of business opportunities for affiliate marketers.
The surge in demand comes with the summer of sport and the summer of streaming sites. Everyone wants to watch their favorite sports teams whether that’s in the UEFA EURO 2020, Tokyo Olympic Games 2020, or even the Tour de France. And when there are sports events, there are streaming platforms to provide the broadcasts to the fans around the world. But we all know some of these sites are on the risky side, so a good solution to this is the Antivirus and VPN software that’s available to promote to your customers.
This is also a great opportunity for VPNs which help some users access streaming sites that are not available in their country via their IP address.
It’s less about the crowds heading to the venues, but rather capturing the opportunity to make money online via those catching all the action from the comfort and safety of their own home.
Still, there are many tasks that people prefer to do from a desktop device, as there is a perception of an added level of security from such devices. For example, banking, e-commerce, and gambling all feel safer to the user from behind a laptop rather than on mobile.
However, the demand for desktop devices protection is still there. And as we have already mentioned, the demand for home-based desktop devices has significantly increased due to global work-from-home initiatives to help during the coronavirus pandemic. Hence, the demand to keep such devices protected has also increased. So, the number of desktop devices to target has naturally increased despite a general switch to mobile devices.
As we can see in the example of UEFA EURO 2016, the advertiser demand increased in direct correlation with the dates of the games, and so did the conversions for the same period.
We are currently seeing the same boost in traffic in this niche in particular from data available for EURO 2020 this year too. So, if it works for this event then take another look at that calendar and start planning your campaigns carefully to maximize your return on investment with desktop traffic.
Well, in short mobile is still where you can make some money with antivirus and VPN. As we have said, the world is trending away from using desktop devices for the majority of tasks according to a survey by WeAreSocial and Hootsuite.
In an attempt to gain a share of that market, there have been antivirus mobile applications that can be downloaded to protect users from many different threats to their devices and even plugins to mobile browsers too in the case of VPNs.
From recent research from the market, it has been seen that there has also been an uptake in antivirus downloads from tablet users. However, desktop is still where the big payouts occur, as payouts can be as much as $60 according to Offervault.
It’s the affiliate marketer’s job to find exactly what works for their target audience, and not to forget to separate the device type for each campaign. You don’t want to show desktop downloads to mobile users, that’s a rookie mistake!
As you can see in the case of push ads example, the way that we market antivirus still has to be through suggestion rather than aggression. And if you want to find out what works best with antivirus, we’ve got another blog post for you, just click here to read!
![Blog cover image How to make money with Antivirus & VPN ads during 2021 summer sports events [post-covid look]](https://zeropark.com/blog/wp-content/uploads/sites/2/2021/06/Z_Blog_Cover_Antivirus-Niche-Summer-Sports-Events_2021_06_18-03.png "Blog cover image How to make money with Antivirus & VPN ads during 2021 summer sports events [post-covid look]")
Magda
Antivirus software is saving the day one device at a time.
And are you ready to help your customers watch all the sports events of the summer hassle-free?
Read on to find out how to make money with the Antivirus & VPN niche during 2021 summer sports events!
Are Antivirus and VPN ads still profitable in 2021?
In a word, yes. According to research carried out by MarketResearchFuture the antivirus software market is set to increase by 10.8% from 2020-26. It has always been a profitable vertical in affiliate marketing with some antivirus and VPN providers paying some of the highest commissions per customer in the affiliate industry.In fact, this vertical has been considered to be an evergreen niche, meaning that you can rely on it to give you a solid return on your investment all year round if you know what you’re doing.
️ The comeback of sports events and why this matters to the Antivirus niche
According to research by A.T. Kearney, the sports events industry is estimated to be valued at up to $620 billion, much of that being from football/soccer. So, pay attention to events like UEFA EURO 2020 or CONMEBOL Copa América which have already kicked off, or the Olympic Games happening in less than a month. That means this is the time to advertise your Antivirus and VPN offers to these sports fans now.Although there are always large sponsorship deals done for events like the Olympic games and other sporting events, this is not the only way to make money with sports events. You know it’s possible by now to take advantage of the big events of the calendar like Valentine’s Day, Easter, or Black Friday, right? Well, big sports games are just the same, millions of people gathered in one place thinking about one thing is always an opportunity to make some money if you’re quick enough.
When all these people are interested in watching their favorite sport live, but the coronavirus has made it difficult for that to happen in person, need once again calls for inventions. That’s not to say in-person sports events aren’t taking place, they are, just not on the size or caliber that they once were pre-covid. So, a solution to this is big screens and watching the game safely at home. And that opens a great deal of business opportunities for affiliate marketers.
How the Streaming angle skyrockets during big sport events
The surge in demand comes with the summer of sport and the summer of streaming sites. Everyone wants to watch their favorite sports teams whether that’s in the UEFA EURO 2020, Tokyo Olympic Games 2020, or even the Tour de France. And when there are sports events, there are streaming platforms to provide the broadcasts to the fans around the world. But we all know some of these sites are on the risky side, so a good solution to this is the Antivirus and VPN software that’s available to promote to your customers.This is also a great opportunity for VPNs which help some users access streaming sites that are not available in their country via their IP address.
It’s less about the crowds heading to the venues, but rather capturing the opportunity to make money online via those catching all the action from the comfort and safety of their own home.
What Targeting works best for Antivirus & VPN niche?
☞ Desktop
Desktop has always performed well for the Antivirus niche. From when the first computers were placed inside people’s homes, other people designed and coded computer viruses. This means that historically speaking, computer viruses have been mostly created to affect desktop devices. Although with the decline in desktop use and a switch to mobile and tablet devices for nearly all internet-based activities, the antivirus market has also changed.Still, there are many tasks that people prefer to do from a desktop device, as there is a perception of an added level of security from such devices. For example, banking, e-commerce, and gambling all feel safer to the user from behind a laptop rather than on mobile.
However, the demand for desktop devices protection is still there. And as we have already mentioned, the demand for home-based desktop devices has significantly increased due to global work-from-home initiatives to help during the coronavirus pandemic. Hence, the demand to keep such devices protected has also increased. So, the number of desktop devices to target has naturally increased despite a general switch to mobile devices.
As we can see in the example of UEFA EURO 2016, the advertiser demand increased in direct correlation with the dates of the games, and so did the conversions for the same period.
We are currently seeing the same boost in traffic in this niche in particular from data available for EURO 2020 this year too. So, if it works for this event then take another look at that calendar and start planning your campaigns carefully to maximize your return on investment with desktop traffic.
☞ Mobile
Does mobile have enough antivirus traffic for it to be worth running mobile antivirus campaigns?Well, in short mobile is still where you can make some money with antivirus and VPN. As we have said, the world is trending away from using desktop devices for the majority of tasks according to a survey by WeAreSocial and Hootsuite.
In an attempt to gain a share of that market, there have been antivirus mobile applications that can be downloaded to protect users from many different threats to their devices and even plugins to mobile browsers too in the case of VPNs.
From recent research from the market, it has been seen that there has also been an uptake in antivirus downloads from tablet users. However, desktop is still where the big payouts occur, as payouts can be as much as $60 according to Offervault.
It’s the affiliate marketer’s job to find exactly what works for their target audience, and not to forget to separate the device type for each campaign. You don’t want to show desktop downloads to mobile users, that’s a rookie mistake!
Examples of ad copy & creatives for Antivirus & VPN niche
As you can see in the case of push ads example, the way that we market antivirus still has to be through suggestion rather than aggression. And if you want to find out what works best with antivirus, we’ve got another blog post for you, just click here to read!
If you want to find out:
- Has the pandemic made it harder to run Antivirus and VPN offers?
- Benefits for sports fans using Antivirus and VPNs;
- Which sports should affiliates focus on for the Antivirus & VPN niche?
- What are some of the most popular antivirus and VPN providers worth promoting?
CLICK HERE TO READ THE FULL ARTICLE
Magda
