UPDATE DAY 2
Today was the 2nd day of my campaigns and i'm very happy with the results. I started the optimization.
Summary of the day:
Country 1: ROI -74%
Country 2: ROI -70%
Country 3: ROI -58%
Country 1
I cut 7 bad targets (spent 10x the payout and didn't convert). The payout of this offer is $0.20.
I cut one LP too. I'll explain how I'm analyzing it:
I'm using this tool to analyze my LPs tests: Get Data Driven
Charles Ngo indicate this in his blog and I accept. This calculator told me if I can finish this split test or not. Look, I've 3 LPs and I start to analyze the test between LP1 and LP2.
According to the calculator I can not complete this test yet. So did the analysis of the LP 1 and LP 3.
Ok, now I can cut this LP because "we are 97% certain that the chances in Test "A" will improve your conversion rate. Your A/B test is statistically significant!".
Then, I cut this!
If someone wnats to read this post on Charles blog, it's here: CharlesNgo.com | Back to Basics: Why You're Making Bad Campaign Decisions
In this country I put other similar offer to test. Let's look the results...
Daily summary (LPs):
Daily summary (offers):
Country 2
I can't analyze nothing here yet.
Daily summary (LPs):
Country 3
I cut 4 bad targets (spent 3x the payout and didn't convert). The payout of this offer is $1.20.
I decreases the bid of a target that was spending too much budget and was ROI -90% (It has spent more than 5x payout).
Daily summary (LPs):
This country it's very good. I've two LPs with ROI -50% in the 2nd day!
==================
Well, I'll continue the optimization process... For now, only cuting the bad targets and LPs. When I take ROI -25% I'll start to optmize other things.
General Situation
Country 1 ROI = -70%
Country 2 ROI = -76%
Country 3 ROI = -57%
Some advices?
Today was the 2nd day of my campaigns and i'm very happy with the results. I started the optimization.
Summary of the day:
Country 1: ROI -74%
Country 2: ROI -70%
Country 3: ROI -58%
Country 1
I cut 7 bad targets (spent 10x the payout and didn't convert). The payout of this offer is $0.20.
I cut one LP too. I'll explain how I'm analyzing it:
I'm using this tool to analyze my LPs tests: Get Data Driven
Charles Ngo indicate this in his blog and I accept. This calculator told me if I can finish this split test or not. Look, I've 3 LPs and I start to analyze the test between LP1 and LP2.
According to the calculator I can not complete this test yet. So did the analysis of the LP 1 and LP 3.
Ok, now I can cut this LP because "we are 97% certain that the chances in Test "A" will improve your conversion rate. Your A/B test is statistically significant!".
Then, I cut this!
If someone wnats to read this post on Charles blog, it's here: CharlesNgo.com | Back to Basics: Why You're Making Bad Campaign Decisions
In this country I put other similar offer to test. Let's look the results...
Daily summary (LPs):
Daily summary (offers):
Country 2
I can't analyze nothing here yet.
Daily summary (LPs):
Country 3
I cut 4 bad targets (spent 3x the payout and didn't convert). The payout of this offer is $1.20.
I decreases the bid of a target that was spending too much budget and was ROI -90% (It has spent more than 5x payout).
Daily summary (LPs):
This country it's very good. I've two LPs with ROI -50% in the 2nd day!
==================
Well, I'll continue the optimization process... For now, only cuting the bad targets and LPs. When I take ROI -25% I'll start to optmize other things.
General Situation
Country 1 ROI = -70%
Country 2 ROI = -76%
Country 3 ROI = -57%
Some advices?