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From the best widget (the most conversions) I got more than 500 clicks and 57 clicks, other best widgets got between 100-300 visits and 15-20 clicks. I added a higher CPC for these widgets but that brings more traffic but no conversions.
Are you still testing various creatives/headlines, etc.?
Also, what are your stats like? Is there a particular time of day, day, etc. that's getting you the most clicks? Maybe you could target those various demographics, times to save some of your budget. Optimize and test against a tweaked lander based on what you've learned from your data so far if you can.
Would you click through your landing page and buy into your offer and have you tested a different traffic source and the same or similar offer from another network?
Testing is such an important part of a campaign.
Yeah, the widget is a placement/ID number/particular website.Widget is what you are calling a placement/ID number (I am assuming) without seeing your actual server logs --who knows.
What to look at--
These are the values where there is a possible choke point --one or some.
- Traffic Intent or the traffic quality
- Affinity of the user toward your creative/link text (direct linking) or landing page
- The quality of the offer
- I would make sure the traffic is all HTTP/2.0 and not ancient browsers or bots --this is on your server logs if you are using a landing page or a redirect (301), if that checks out;
- proceed to the rest.
If we're using someone like BlueHost or Liquid Web to host our LPs, would we have access to these types of server logs? Thanks!this is on your server logs
If I were to 'tweak' a lander;What does "tweaked lander" means?
I paused my first campaign but continue to run today. I noticed that my CPC was a lot higher than necessary so I lowered it and will see how it goes.
And started a new campaign yesterday and here are the stats:
View attachment 17362
I am actively blocking bad widgets and not sure if should continue this or not.
Yeah, that's what I am doing - blocking shit widgets. I overbid at the beginning, now I am more careful with bids.Hey! I think you should go on blocking shit widgets. Also you can ask your manager to apply "brand safe" feature if they have such. I did some Nutra verticals in MGiD and it was quite great campaigns. So the story is all the same => block shitty widgets, check your teasers and tweak them. And don't overbid! Also I can recommend to try targeting in Mobile campaign iOS only VS Android only campaigns. It can be a big difference in some GEOs
Look for logs in your control panel --they should be there? not sure whereIf we're using someone like BlueHost or Liquid Web to host our LPs, would we have access to these types of server logs? Thanks!
I would be careful on absolute assumptions like that based on limited data ... you could end up leaving a lot of money on the table
I would be careful on absolute assumptions like that based on limited data ... you could end up leaving a lot of money on the tableYeah, one geo iOS was shit, and Android very good.
That was the idea that came to my mind too so I tried it today but stilll zero conversions.Is that because it was the weekend? Or do you know that from your data yet?
Are you getting clicks through to the landing page? Are they following through to the offer? What I'm getting at, is do you know where you're losing them?
Yes, through LP to the offer. LP CTR is even better than on day 1.
That sounds like the issue could be the offer, rather than your landing page (said Captain Obvious ). So, were you able to do some research on the offer beforehand and have you tested the same offer from any other network(s)?
Boy, I'm full of questions today!
I haven't checked much regarding this offer. AM suggestion. I Will check if other networks have it.
I would concur at this point...
10000 views/impressions > 500 clicks to LP >50-100 clicks to the offer with 4-8 conversions
That might be what I would have as a goal with the type ad source (MGID) you are using --would you have a decent EPC in that scenario?
I can't say I "like" that type of offer. It is more like - I need to test something and AM suggested this, so I should try it. Also found some action on the spy tool. But mostly with Revcontent, AdNow, not MGID.If you like that type of offer but the one you're promoting isn't working, what about similar offers in the same vertical? Check any offer out before promoting, as best you can. It could save you some time and budget by weeding out an offer that doesn't perform well.
Btw, when you say "Check any offer out before promoting, as best you can" what exactly should I check? Probably I am missing something here.
I would concur at this point...That sounds like the issue could be the offer, rather than your landing page (said Captain Obvious )