Keyword is Not in SERP

[Indus Abstract]

Hello Friends,

One of my website keyword is not in SERP. 1 month back it was in 1st position but now it was not in SERP. And other keywords are in same positions, last cached was jan 25th. If I search that URL in google means it is available, only the keyword position is not there. So can you please tell me any ideas to bring back the keyword. I submitted in SE, changed the title and submitted nothing will happened

 

[maxedout]

sounds like your target url may have gotten penalized. how is your anchor distribution? if you want i can take a look at the site and see if i can spot anything holding you back.

 

[Graybeard]

What do you mean "but now it was not in SERP"

1. the query returns results for that keyword but you are now nowhere to be found?
   
2. Or, your ranking is #31+ <<< big difference.

 

[ryanwuk]

Reasons your Keyword rankings suddenly dropped

1. Manual search engine penalty.
2. Algorithm update
3. Competitors
4. Lost links
5. Site redesign, migration, or other changes
6. Negative SEO
7. User behavior changes