Official Make the Most of Facebook Marketing

AdsPower · Mar 23, 2022

How to

Over the last decade, Facebook has shifted from the most prominent social medium on the internet into one of the biggest marketplaces, allowing businesses to market themselves through interaction with customers and self-promotion.

In this post, we’ll be looing at how to create a strategy of Facebook marketing.

Before you get started…

If you’re working with a limited budget, we’ve got some good news: setting up a Facebook Page for your business is absolutely free.

Then, once you’ve created your Page, you can use it to create content, share your contact information, link to your website, build a product catalog and communicate with your customers… also for free.

If you do have some cash to spare (brag alert!), there’s the option to use paid marketing strategies like Facebook ads and sponsored posts from your Facebook Business Page, too.

Types of Facebook posts

Now that you’ve got a Facebook Business Page to call your own… it’s time to create some content.

On Facebook, you can create different types of posts. Each have their benefits and can spark engagement in different ways. Your brand’s social media strategy and goals will likely impact what style of posts you’ll be making.

Here, we’re breaking down all of the different options you have for Facebook Page posts, including examples to spark a little inspiration.

Facebook text post (a.k.a. status post)

This is the O.G. Facebook post: just straight up text. They’re direct and to the point, but if your goal is to drive traffic to your website or directly convert a lead to a sale, text posts aren’t a great option. The social network’s algorithm also isn’t too fond of these bare-bones posts, and they usually don’t get much reach in the news feed. Text posts can also be useful for sharing important information your audience might be seeking out on your page, like ticket availability or opening hours.

Facebook photo post

Generally speaking, photo posts see much higher engagement than text posts. An eye-catching photo is a great way to catch the attention of a potential customer scrolling through their news feed. Particularly for product-focused businesses, photos that show the goods in action can be really effective.

Facebook video post

Video posts see even higher engagement rates than photo posts do. Whether it’s for a short-and-sweet video announcement or a longer, artfully shot vid with a narrative, video can be incredibly compelling. On Facebook, video plays automatically in the news feed, so you’re all but guaranteed to catch users’ attention. It’s the perfect trap!

Facebook Live video post

If pre-recorded videos aren’t your thing, try dabbling with Live. Facebook Live video is a live-streamed broadcast, right on your Facebook Page. This medium is very, very popular — in spring 2020, Facebook Live viewership increased by 50%. Live video is an intimate, authentic way to connect with followers. These broadcasts can be used for Q&As, behind-the-scenes tours, product demos and much more.

Linked content post (aka link posts)

A link post is a post that shares a URL with your followers. Just paste a link into the composition box, and a preview of the website will automatically preview. You could share a link to your website, but you could also share content from other sources — like an interesting think piece about your industry. Whatever the content, make sure to add a few words of your own to the post before you click Publish, to give your readers some context or a takeaway. And one more thing to keep in mind: link posts get more engagement than plain text posts, but considerably less than photos or videos.

Facebook Stories

Just like Instagram Stories, Facebook Stories are photo or short video posts in vertical format that disappear after 24 hours. Photos appear for five seconds, and videos can be up to 20 seconds long. Facebook Stories live at the top of the News Feed — which means they’re immune to the Facebook algorithm. This might be why more than half a billion people view Facebook Stories every day.

Pinned post

A pinned post is any regular Facebook post that stays put at the top of your Page. This ensures it’s the first thing people see when they visit your Page. Once you’ve created the post itself — whether it’s a text post, poll or video post — just click on the three dots on the right-hand corner. You’ll have the option to “pin post.” You can tell when a post is pinned because it’ll say “Pinned post” right above it.

Facebook Watch Party

Watch Parties are a way to screen a public video on Facebook in real time, so you and your Fans and Followers can experience it together. This is a great way to build buzz for a new product launch, or a world premiere of a music video, by making a standard video into an event.

More hot options

You can also use Facebook Pages to post job listings and special offers if you’re looking to recruit or build buzz about a sale. There’s also the option to raise money for a charitable cause with a Facebook post. Or you could just stare at your post options, overwhelmed, for hours on end, paralyzed by the choice. It’s totally up to you.

How to create an effective Facebook marketing strategy

It doesn;t matter which channel you use, you need to develop a strategy. This will help you clearly establish your goals, choose the best techniques to reach them, define your target audience, measure the effectiveness of your campaigns, and improve. Below, we outline a plan that is universal for any business wanting to develop a Facebook marketing strategy.

Step 1. Set your goals

It all starts with goal establishment. Regardless of your business type, the general goals are the same for each company. Facebook offers opportunities to reach the following goals:

generating leads;
nurturing and qualifying your leads;
driving traffic to a website;
increasing conversions and sales;
improving customer support;
raising brand awareness;
boosting customer engagement;
recruitment.

Your goal predetermines the techniques, posts, and ad formats that you will use to achieve it. You can break down your goal into small intermediate objectives. Thus, achieving each of them will make you closer to reaching your big goal. Lastly, create a list of KPIs, that you will use to measure the effectiveness of each technique.

Step 2. Define your target audience

Analyzing your target audience is a high priority task since it will predetermine the techniques, ad formats, and your tone of voice. Firstly, we recommend that you answer the following questions:

1. Is your product for men or women?

2. How old are your customers?

3. What are their most common jobs?

4. What problem do they have in common?

5. Why should they use your product?

6. What outcomes do they want to achieve with it?

An important source of information about your audience is Facebook Audience Insights. With this tool, you’ll get information about people connected to your page, people from your custom audience, and people on Facebook. You can get to know what your existing audience likes, where your customers live and the language they speak, monitor their past purchasing activities, devices they use, etc.

Step 3. Choose content formats and schedule posts

Now that you’ve defined your audience and established your goals, it’s time to think over a content strategy that will help you achieve them. A content marketing strategy means that you should create a step-by-step plan which includes types and formats of content that you will produce. Remember that the more content you create, the higher your conversions will be. Using a diversity of formats, consistent publishing, and communicating with customers will skyrocket your user engagement level.

You should also take into account using the correct content mix. Promotional content itself won’t help you build trusting relationships with your audience. Besides, Facebook can penalize overly-pushy marketers for their salesy promotions. So, mix educational, informative, entertaining, and promotional content. If you manage to provide high-quality and relevant content, customers will be happy to learn more about your product.

Luckily, Facebook provides an opportunity to schedule posts and set up auto-publishing. So, there’s no need to worry about any human mistakes.

To schedule a post, go to Publishing Tools.

There, you can choose the necessary options for your post. Click the drop-down menu next to the “Publish” button, and select the date and time.

Step 4. Boost your post with Facebook Ads

Facebook is an excellent advertising platform. It allows brands to reach wide audiences, provides a variety of targeting options, tools for successful outreach, and relatively cheap pricing. It is based on a bidding strategy. You choose the timing, ad placement, and target audience.

To start creating your ad, go to the “Ad Center” and click “Create Ad.”

Step 5. Make use of Facebook tools

Facebook provides much more value than you may expect. There’s plenty of useful tools that can make your work with this channel more effective and lucrative. Check out a list of several of the tools below.

Facebook Messenger

It is an app created to stay close with your customers via text messages, video, and voice communications. With this app, you can keep your audience engaged, provide them with personalized experiences, and deliver support.

A flow imitates live conversation with a client. Delegate your routine tasks such as handling orders and bookings, answering FAQs, and providing important information, to a chatbot. You can develop a flow based on the buttons your customers click. Make use of text, images, product cards, galleries, files, lists, and other formats. The message will be sent after a user types the keyword you used when creating a bot, for example, “price,” “delivery,” “purchase,” “refund,” etc.

Click-to-Messenger Ads

With this type of ad, you can not only increase your CTR and conversions but let customers interact with your brand via Facebook Messenger. Click-to-Messenger ads mean that you drive users to Messenger instead of a landing page.

It looks like this: a user clicks “Send message,” and they’re redirected to Messenger.

This is a great tool that helps companies immediately convert users into leads. A well-designed chatbot is kind of a sales funnel. If you manage to develop it wisely by nurturing leads, you’ll get tons of new customers.

Step 6. Measure your effectiveness

Your strategy won’t work on its own. Its efficiency primarily depends on how well your audience interacts with your brand. Monitoring their engagement will help you have a clear picture of the techniques that work best for you, and those which scare away your followers.

Luckily, you don’t need any third-party services to track your effectiveness since Facebook offers its own tool called Insights. You’ll get to know which formats work best and if your content mix was created correctly. You can check out page views, post engagement, story reach, actions on page, analyze your followers, and much more valuable data.

Manage your Facebook presence alongside your other social media channels using AdsPower. With the help of AdsPower, you can open multiple virtual browser profiles to manage multiple accounts. In this way, your accounts can avoid being suspended and banned by the website. In the software, any repetitive task can be automated, which can free up a lot of time and improve efficiency. Start free trial today!

alicerosie622 · Apr 5, 2022

If you want to effectively sell your company on Facebook, you need to know how Facebook differs from other media. Social media marketing should not be used in the same manner that you would use a radio or television commercial

AdsPower · Apr 11, 2022

good point!

alicerosie622 said:
If you want to effectively sell your company on Facebook, you need to know how Facebook differs from other media. Social media marketing should not be used in the same manner that you would use a radio or television commercialgood

AdsPower · Apr 11, 2022

How to Prevent Facebook Accounts from Being Banned?

As we know using Facebook is the most practical and popular thing you can do to promote your business. It is impossible to imagine that anyone can succeed in e-Commerce and affiliate marketing without facebook advertising. However, Facebook is famous for being extremely suspicious and banning lots of accounts so you may end up wasting a lot of time and efforts. Today I would talk about why you get banned from FB and how to avoid it.

What is a Facebook ban?

A Facebook ban is when you are temporarily or permanently denied access to your personal account or when your business page becomes invisible (unpublished) or permanently deleted because it breaks Facebook laws (post inappropriate content, post too fast, give too many likes, etc.).

Why I get banned from FB?

1. Constantly posting indentical messages in multiple groups or pages

2. Following suspicious groups or add suspicious people to the friends list

3. Ignoring the FB personal account and spaming ads all over the platforms with the business account

4. Deleting comments that looks like you are hiding a truth from your customers

5. Ignoring customers’ complaints and making them dissatisfied.

6. Posting on Facebook pages with non-personal profiles

7. Adding people to groups without their consent

8. Frequently changing the IP and devices

How to prevent my FB accounts from being blocked?

1. Create only one account per person

Facebook clearly stipulates that a person can only have one Facebook account. If you really need to create multiple accounts, you need to be extra cautious because the accounts cannot be associated with the original account in any form. For example, if your phone number or e-mail match the original account information, the account will be blocked immediately.

2. Post original content and don’t post or promote illegal content

If you only forward but do not have any original information, FB can easily determine that you are an advertising account and then ban your account. The content and pictures posted must be original whether it is on Facebook’s personal homepage or business homepage, because many pictures on the Internet may have been marked as spam. In addition to its powerful inspection system, Facebook also calls on users to report illegal or false content, so never post or promote violence, drugs, pornography, or sensitive content such as caste, religion, gender, or skin color on Facebook. Otherwise, your Facebook account will be blocked.

3. Don’t tag people in photos at will

When posting photos, don’t tag too many people, especially those who are not in the photo! Otherwise, although the content has gained more exposure, it is a kind of spam and harassment information for others and will be reported and blocked!

4. Don’t add too many strangers and accept friend requests from multiple strangers

If you send a large number of friend requests to people who have no contact with you, you will be rejected by many people, which is easily recognized by Facebook that you are a spammer. It is recommended to add 1–2 fans a day. If you want to do well in Facebook marketing, you should create content and let others follow you. Similarly, if you accept a large number of friend requests, Facebook will also suspect your behavior and may ban your accounts.

5. Do not frequently change the login device or use a fingerprint browser

The most conservative method is to log in to one account on one computer because every device has its fingerprint which will be easily detected by Facebook and associate your different accounts by fingerprint and IP detection. If you want to log in to multiple Facebook accounts, you should use an anti-detection browser with different proxy IPs. At present, the most useful fingerprint browsers are Multilogin, Linken’s Sphere and AdsPower. You can avoid being detected by FB with these tools and take some automatic operations such as checking pages and BM, which can greatly improve the efficiency of team management and fb advertising. I recommend AdsPower, which is useful and cheap.

Behind Facebook is supported by powerful technology companies. As long as your operation inadvertently violates the regulations, it is easy to be banned.Following the tips above to avoid being blocked by Facebook will be extremely detrimental to the prosperity of your business and save the effort you put in to your social media marketing.

Register and get a trial:

AdsPower Browser

AdsPower is an antidetect browser for managing multiple accounts with maximum online anonymity protection that prevents your accounts from bans.

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AdsPower · Apr 11, 2022

How to Advertise on Facebook: Complete Guide to Getting Started with Facebook Ads

Using Facebook to engage with your audience can be very effective. However sometimes a post or page may need a little added push to reach new customers. Advertising on Facebook can be a simple cost effective way of doing this. If you want to get the best results, it’s important to understand the different Facebook ad types and targeting options before you dive in.
Follow this step by step guide to get started with advertising on Facebook, and you should have your ad up on Facebook shortly.

Types of Facebook ads

Image ads

These simple ads are a great way to get started with Facebook paid advertising. You can create one with just a few clicks by boosting an existing post with an image from your Facebook Page.
Image ads may be simple, but that doesn’t mean they have to be boring.
For example, you might think domain names are a pretty ho-hum product. But that doesn’t stop the Canadian Internet Registration Authority from creating fun Facebook photo ads.

Source: Canadian Internet Registration Authority on Facebook

Video ads

Video ads can run in the News Feed and Stories, or they can appear as in-stream ads in longer Facebook videos. Your video ads don’t need to use filmed video footage. You can also create GIF-like graphics or other animations to capture attention or explain your offer, like in this video ad from IKEA.

Source: IKEA Canada on Facebook

Poll ads

This mobile-only Facebook ad format incorporates an interactive component by adding a two-option poll to an image or video ad. You can add a separate link for each poll choice.
Both you and those who answer will see the tally of responses to each poll option.

Carousel ads

A carousel ad uses up to 10 images or videos to showcase your product or service.
You can use this format to highlight different benefits of one product, several different products or even use all the photos together to create one large panorama image.
Each image or video can have its own link. In the ad below, each “Shop Now” button goes directly to the sales page for the plant in the accompanying image.

Source: Plantsome on Facebook

Collection ads

These Facebook paid ads, which are offered only for mobile devices, allow you to showcase five images or videos that customers can click to buy a product or service.
Collection ads pair with Instant Experiences (more on those below) and allow people to buy your products without ever leaving Facebook. This makes online shopping easy when people are on-the-go.
The primary photo or video can do much more than showcase a single product. For example, in this Lee Valley Tools ad, the primary video teaches viewers how to choose the right seeds for their garden. The product images below all point to supplies for planting and saving seeds.

Source: Lee Valley Tools on Facebook

Stories ads

Mobile phones are meant to be held vertically. Stories ads are a mobile-only full-screen vertical video format that allows you to maximize screen real estate without expecting viewers to turn their screen.
Stillhouse Spirits Co. ran Facebook Stories ads as part of a campaign to reach U.S. males aged 21 to 40. They specifically targeted the ads to those interested in alcohol, cocktails, hiking and the outdoors.

How to set up a Facebook Ads campaign

Step 1: Set some goals for your Facebook Ads

Before you jump in and create any adverts, it’s important to first think about why you’re advertising and what you’re aiming to achieve. By setting yourself a few goals ahead of going live with ads, you also have something to measure your success against.
For example, if you’re looking to increase downloads of your mobile app through Facebook Ads, you could set a goal of 100 downloads in the first month. This will also help you when it comes to choosing the correct objective for your Facebook Ads campaign in Step 3 below. Some more example goals could be:

Increase traffic to my website from Facebook
Increase attendance at my event
Generate new leads
Increase the reach of our content on Facebook
Boost engagement for our Facebook Page

Step 2. Head over to Facebook Ads Manager

All of Facebook’s ad campaigns run through the Facebook Ads Manager tool, which you can access via a direct link at facebook.com/ads, or by clicking “Manage Ads” in the drop-down menu on your Facebook account, or by clicking any of the CTAs on your Facebook Page.

Once you’re into the Ads manager, you can navigate with the menu on the left-hand side of the page. To get started with your first ad, click the green button in the top-right corner of the page.

Step 3. Choose your objective

When you click to create a Facebook Ad, you’ll go to a page where you choose the objective for your campaign. There are 15 options here for what you might want to achieve:

Step 4: Define your audience and budget

This step is extremely crucial for the success of your Facebook Ads campaigns. The audience for your ad can be customized based on all the following demographics:
l Location, starting with a country, state, city, zip code, or address, and refining even further with a mile radius

Age
Gender
Languages
Interests — Facebook looks at a person’s interests, activity, the Pages they like, and closely related topics
Behaviors — Things like purchase behavior and intent, as well as device usage
Connections — Choose to show the ad to all people, just those connected to Buffer, or those not connected to Buffer

Once you’ve selected your target audience, you next need to choose how much you’d like to spend on your ad. When you set a budget, it’s important to remember that this figure represents the maximum amount of money you want to spend. You can also set your budget to Daily or Lifetime:

Daily: A daily budget is the average that you’ll spend every day.
Lifetime: A lifetime budget is the maximum that you’ll spend during the lifetime of your advert set.

Step 5: Create your advert

This is where it gets really fun! It’s now time to choose the images (or video), headline, body text, and where your ad will be displayed on Facebook. For the text, you get 90 characters to share a quick message that will appear above your image(s) or video.
There are two ways to create adverts: Using an existing post or creating a new advert. Here’s a quick look at both options.

Using an existing post

For certain types of adverts, such as boosting posts, you can create your ad using an existing post that’s already been shared on your Facebook Page. To do this, select the ‘Use Existing Post’ option from the Facebook Ads Manager dashboard. From here, you can choose which Page you’d like to select a post from and pick an individual post from that Page to use as your advert:

Creating a new advert

If you’d like to create your advert from a blank canvas, the first task is to select the format you’d like to use for your advert. Facebook Adverts look slightly different depending on the results you want.

Step 6: Choose your ad placements

Advert placement defines where your advert is shown and with Facebook Ads, you’re able to choose which locations your advert will appear in. Adverts may appear in Facebook’s mobile News Feed, desktop News Feed and right column. You may also create ads to appear on Instagram.

Facebook recommend using the default placements for the objective you chose, which enables Facebook to optimize placements for you in order to get the best possible results at the cheapest overall average cost.

Step 7: Place your order

Now, your advert is ready to go. To submit your ad click the ‘Place Order’ button at the bottom right-hand corner of the page. Once your ad is submitted, it’ll be reviewed by Facebook before it’s put live (you’ll receive a confirmation email from Facebook once the ad is live).
With AdsPower, you can log into multiple Facebook accounts on one computer at one time to maximize the efficiency of advertising on Facebook. What’s more, AdsPower provides isolated browsing environments for every account, protecting the accounts from being suspended or banned by Facebook.

T J Tutor · Apr 11, 2022

Two VERY AWESOME GUIDES AdsPower!

AdsPower · Apr 13, 2022

Selling on Facebook: 6 Tips to Increase Facebook Sales

As many marketers already know, Facebook is much more than a social network: it’s a platform that’s been optimized for implementing marketing and sales strategies. With that being said, how can you start to take advantage of this to boost your business? In today’s post we will share with you 6 tips to increase your sales on Facebook.

1. Optimize your Fan Page to sell successfully on Facebook

The first thing to do if you want to increase your sales on Facebook is to confirm that you are attracting potential buyers. To do this, I advise you to optimize your profiles on Facebook and other social networks.

When users want to find out about you or your products, the first thing they do is search for the name of your brand on Google. When the results appear, it’s very likely that they’ll go to your social media profiles in order to learn more about your business and ensure that you are reliable. That’s why it’s so important that the correct information can be found there!

Social Media profiles always appear in the top search results, which is why you must ensure that your brand has accounts on at least on Facebook, Twitter, LinkedIn and Google+. This will improve your SEO positioning and help you convince potential buyers that your brand is reliable and accessible.

So, although this point does not refer directly to sales on Facebook, making a good first impression on Social Media is what will make users decide to buy your products or services. Therefore, we recommend you to:

Fill in all the information you can on your Facebook page (especially the Info section about your brand).
Include links to your website.
Optimize the design of your Fan Page so it looks professional (You can learn how to do so in this article).
Take advantage of Facebook Tabs to include access to your online store.
Feature a highlighted video on the Video tab in order to display a presentation of your brand or your most important developments.

2. Answer your audience’s questions

As you know, on Social Media, interaction is key. Being able to connect with your brand is the reason why a lot of people follow you on Facebook. According to a report by the specialized site socialmediatoday.com, 46% of people consult a brand’s social media profile before making a purchase.

In addition, one of the top 5 reasons why people follow brands on social media is customer service. So if your goal is to increase sales on Facebook, providing great customer service for your audience is essential. It will help you gain trust and encourage word of mouth recommendations.

3. Post Custom Ads on Facebook

As we said earlier in this post, Facebook has been optimized over the years to provide the best opportunities for advertisers. This includes the ability to advertise with a degree of segmentation on Facebook higher than ever, through Custom Audiences.

Custom Audiences on Facebook allow you to show your ads to a specific list of people. Ideally, those who have already shown interest in your products. All you need in order to activate these ads, is a list of emails or phone numbers, for example, from users who have purchased from your business before. Click the following link to learn how to create Custom Facebook Audiences.

In turn, using Custom Ads on Facebook is also highly effective for orienting your investments. That’s because the enormous degree of targeting that these notices offer, reduces the margin of error you see in traditional advertising, where you pay to display your offers to a “blind” audience that is most likely outside your target.

In addition to Custom Ads, Facebook enables you to create Lookalike Audiences. To do this, Facebook takes your initial list and finds users with the same characteristics as those included in your list. That way, you can find new prospects for your offers and in turn, increase your sales on Facebook.

Facebook provides various advertising statistics to allow users to gain deeper insights of their launched campaigns. It’s not rare that one advertises on Facebook with several accounts. In this case, AdsPower can help free up the time spent on checking advertising statistics by presenting the data of multiple accounts in one place, which greatly improves work efficiency.

4. Combine Facebook & Email Marketing

Offer something of value (using a Facebook lead generation ad) that provides motivation for them to sign up to your email list. Whether it’s a free trial, a free product, or a free app, the goal is to capture their email address.

Once they’re on your list and have a positive impression of your brand, you can send them newsletters and promotions over time. When they become a subscriber, you’ve effectively raised the probability of a sale.

5. Employ Scrolling Images

Everyone loves a slide show, right? OK well, maybe it depends what you’re showing. Scrolling ads can show multiple ads on the same screen, presenting multiple products and keeping your visitor curious. It can also brilliantly highlight options for the same product, like different colors for a particular piece of jewelry.

You could go old-school and build your own gif, but Facebook offers a more sophisticated solution known as the “Carousel Format” ad, which allows you to “show 3–5 images and/or videos, headlines and links or calls to action in a single ad unit.”

6. Use Short (15–20 Second) Video Ads

Earlier this year, Facebook updated its algorithm to favor videos. Do you regularly create infographics for your site? Custom images? Find an animator who can create a video out of those animations, and upload them to Facebook. Then amplify those videos using Facebook Ads to increase their reach.

Once again, make sure you send those visitors to a landing page on your site so you can capture their email address or cookie. Many companies don’t have the resources or bandwidth to create videos; if you figure out an inexpensive, streamlined way to create videos to be promoted on Facebook, you will gain a competitive edge over competitors.

AdsPower · Apr 18, 2022

Selling on Facebook: 6 Tips to Increase Facebook Sales

As many marketers already know, Facebook is much more than a social network: it’s a platform that’s been optimized for implementing marketing and sales strategies. With that being said, how can you start to take advantage of this to boost your business? In today’s post we will share with you 6 tips to increase your sales on Facebook.

1. Optimize your Fan Page to sell successfully on Facebook

The first thing to do if you want to increase your sales on Facebook is to confirm that you are attracting potential buyers. To do this, I advise you to optimize your profiles on Facebook and other social networks.
When users want to find out about you or your products, the first thing they do is search for the name of your brand on Google. When the results appear, it’s very likely that they’ll go to your social media profiles in order to learn more about your business and ensure that you are reliable. That’s why it’s so important that the correct information can be found there!
Social Media profiles always appear in the top search results, which is why you must ensure that your brand has accounts on at least on Facebook, Twitter, LinkedIn and Google+. This will improve your SEO positioning and help you convince potential buyers that your brand is reliable and accessible.

So, although this point does not refer directly to sales on Facebook, making a good first impression on Social Media is what will make users decide to buy your products or services. Therefore, we recommend you to:

Fill in all the information you can on your Facebook page (especially the Info section about your brand).
Include links to your website.
Optimize the design of your Fan Page so it looks professional (You can learn how to do so in this article).
Take advantage of Facebook Tabs to include access to your online store.
Feature a highlighted video on the Video tab in order to display a presentation of your brand or your most important developments.