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Hi 200 is not a small budget if the traffic source is converting I tried a couple of sources, Adcash, AdMaven and propellerads with similar budgets. I did start however with smaller budgets and scaled from there. AdMAven for instance the min budget is 25$ It gave me some wiggle room to spend with other platformsHi my budget is about 200 USD.
Yes you are right! but there is some advertisers that offer better fill rate than the others.The problem with mobile ads is that 30% to 50% of the clicks are errors -- fat fingers, confusion.
Also mobile traffic buys in small amounts.
I think you have to take this into account when estimating advertising costs ...