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My first campaign...Trying Pop (sweepstakes offer SOI)

TMG

Member
affiliate
Hey Guys and Gals,
This is TMG finally jumping in and getting my feet wet!!! I am looking for feedback on the data I show you guys and gals. As I said in the title this is my first campaign. I am a little nervous about doing this follow along but this will hold me accountable.

Traffic Source: ZeroPark
Sweepstakes offer: Win and iPhone or Samsung 6
Payout: $0.48 Single Opt In
Daily Budget: $15 a Day

I have attached my lander results from Voluum.


ZeroPark blew through my daily $15 budget...the is a little concerning!
Sweeps Campaign.PNG
 
Make 2 campaign; POP and DOMAIN
Double your daily budget

Hows your landers look?

Responding to you via my smartphone right now. I will upload the landers when I get back to my home. Should I add the domain campaign with keywords?
 
It looks like your revenue isn't being tracked.
However, your landing page CTR is quite low. Let's have a look at the landing pages so everybody can provide some feedback :)
 
Here are more results:
My revenue was not being tracked when I first launched Newbie mistake

Here is the correct Revenue:

Ver Index1 :revenue:$6.24 Cost:$28.55 Profit:-$22.31 ROI :-78.14%
Ver Index2 :revenue:$3.84 Cost:$28.12 Profit: -$24.28 ROI : -86.34

sweeps.PNG
 
It looks like your revenue isn't being tracked.
However, your landing page CTR is quite low. Let's have a look at the landing pages so everybody can provide some feedback :)

Is this low for pop traffic? I thought about 1% or so it's decent, considering it's interruptive advertising. By looking at the CTR, I think he's using the survey-type lander, they usually get lower CTR, right?
 
Is this low for pop traffic? I thought about 1% or so it's decent, considering it's interruptive advertising. By looking at the CTR, I think he's using the survey-type lander, they usually get lower CTR, right?
Yes I am using a survey lander.
 
Here are yesterdays results ...I added another lander in English and Malay Named it Sweeps1.1
Is there a guide on here that gives you screenshots on the process of blacklisting targets on voluum? I must admit I don't even know where to start.
It was recommended by tommi2500k to start a domain campaign as well.....should that be a keyword campaign. As I am blowing through Budget to get data.

Sweepstakes2.PNG
 
The domain/redirect campaign might not be a good idea now. Usually the visits there are 2-3 times more expensive and the traffic is lower. So if you don't have a good/tested lander yet, you'll spend 3 times more no bids, sending visits to a lander that's not proven to be the best.

Redirected Domain Traffic - Volume

Check there the avg bids for your geo and select from dropdown first "popup", then "domain" and compare the avg bids. Also look at the volume as well. I see there's way less value for domain/redirect, but apparently it's a higher quality (or at least seems to convert better, because the popup is shown in that browser/tab that the user's on, not in popunder/popup).
 
The domain/redirect campaign might not be a good idea now. Usually the visits there are 2-3 times more expensive and the traffic is lower. So if you don't have a good/tested lander yet, you'll spend 3 times more no bids, sending visits to a lander that's not proven to be the best.

Redirected Domain Traffic - Volume

Check there the avg bids for your geo and select from dropdown first "popup", then "domain" and compare the avg bids. Also look at the volume as well. I see there's way less value for domain/redirect, but apparently it's a higher quality (or at least seems to convert better, because the popup is shown in that browser/tab that the user's on, not in popunder/popup).
Thanks for the info ppcnewbie
 
The domain/redirect campaign might not be a good idea now. Usually the visits there are 2-3 times more expensive and the traffic is lower. So if you don't have a good/tested lander yet, you'll spend 3 times more no bids, sending visits to a lander that's not proven to be the best.

Redirected Domain Traffic - Volume

Check there the avg bids for your geo and select from dropdown first "popup", then "domain" and compare the avg bids. Also look at the volume as well. I see there's way less value for domain/redirect, but apparently it's a higher quality (or at least seems to convert better, because the popup is shown in that browser/tab that the user's on, not in popunder/popup).

Domains convert better
 
I blacklisted targets and started a new campaign with the new targets here are my results:
 

Attachments

  • sweepsscreenshot.PNG
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Is there any info on here on how to target devices, OS, browser I need a lil guidance on how that is done. Is it a matter of adding a rule in voluum. Or is it done in Zeropark? I know ...this is a newbie question.
 
It should be done on Zeropark itself.
Is there any info on here on how to target devices, OS, browser I need a lil guidance on how that is done. Is it a matter of adding a rule in voluum. Or is it done in Zeropark? I know ...this is a newbie question.
Make sure you have enough data before optimising by devices, OS, browsers, etc
 
Work to raise the CTR.. On your tracker create a rule based on language. Redirect English speakers to the the English lander and Malay speakers to the Malay lander. Then let us know how it goes.
 
MI
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