My first FB campaign

[nordestgaard]

Hi everyone...

Yesterday I got my first FB campaign up and running.

I created a landingpage:



The offer promoted is a german penny auction site, that runs on Peerfly.

I created 4 ads on FB:



1:
Target - Male 18-20 from Germany / Interests: Discounts and allowances or shopping
Stats so far: 487 displays / 2 clicks / 0 website clicks / CPC: $0.59

2:
Target - Female 18-20 from Germany / Interests: Discounts and allowances or shopping
Stats so far: 334 displays / 0 clicks / 0 website clicks

3:
Target - Female 20-22 from Germany / Interests: Discounts and allowances or shopping
Stats so far: 1543 displays / 0 clicks / 0 website clicks / CPC: $0,33 / CP Website Click: $2.00

4:
Target - Female 23-25 from Germany / Interests: Discounts and allowances or shopping
Stats so far: 4565 displays / 34 clicks / 18 website clicks / CPC: $0,29/ CP Website Click: $0.55

Only 1 clickthrough from the landing page to the offer page so far and that click didn't convert

I would be so thankful for any suggestions to optimize the campaign.

 

[nordestgaard]

A quick translation of the text:

I just bought a brand new iPad for only €38,81

Why pay the full price?
- Brand new products with full guarantee
- Save up to 89%
- Free sign up

Button: Sign up and save!

 

[nordestgaard]

And the ad text:

I just bought a brand new iPad for only €38,81. I love MadBid and i recommend this website to everbody who wants to save money!

 

[servandosilva]

How much does the offer pays and how much have you spent so far?

 

[nordestgaard]

Looks like facebook stopped showing the ads after $7. The payout is $20,50

 

[servandosilva]

If the offer pays $20,50. You should spend at least $40-60 before telling if it converts or not.
I'd suggest you to try with an offer and a lower payout.

 

[nordestgaard]

Thanks a lot for your advice servando, I will try that out