Hey guys,
I've tried Paid marketing couple times before with facebook ads and mobile banner ads but i failed both times . I realised that the main reason for my failure was i was just looking at paid marketing as a side project and was not giving much time to it. well now i know that i was wrong ... and also i dint had much time and money to spend as paid marketing requires a lot of money to succeed (or so i read everywhere) .
well now i am dedicating my 100% time to this project. i have stopped everything else. i mean seriously i have stopped everything else...
I have about $2k to invest in this.
Earlier i have tried bit of facebook advertising and mobile ads on decisive network but later i realized that my approach was wrong. Paid marketing should be done step by step where each step is supposed to solve a problem .
With display ads i was trying to optimize banner , landing pages , angles all at once. but i think now i should concentrate first on optimizing only landing pages that's why i m choosing to work with mobile redirects and popup/under ads. display advertising can come later when i m already done with optimizing landing pages and angles.
so i have started with a network that serves mobile redirects .
Also as i cant really afford paid tracking system like voluum or cpvlabs and neither i want to use then as i want more backend data to play with. i tried prosper202 but i dint like it at all. something is always not working there. so i decided to develop my own as i go.
So lets Begin ....
At the moment i have only two network i.e. peerfly and cpagrip so i will start with them.
So three days ago i started with a sweepstake offer :
Campaign 1
Offer: Vote Superman vs Batman , win $100 Giftcard
Landing pages i made :
I ran this on US traffic with minimum bid 0.002 per redirect. Below were my stats :
Overall:
Spent: $30
Conversion : 2
Revenue : $3.42
ROI: -88%
I have added some extra variables in my tracking script namely 'HOLD' , 'HR' and 'side income' . i will try to explain what they are :
HOLD - is the number of visitor that are staying on my landing page more then 3 seconds or doing any activity . i m doing this by using ajax script to call my server after 3 seconds of the page load. this also includes user activity like pressing the 'back button' . i m tracking this so i can better analyse which placement(websites) are sending real traffic and which one are sending too many fake visits.
HR - It is the ratio between HOLD and the number of total Hits. Ignore the First row where Hold is zero as added the hold variable after that campaign finished . As you can see the hold ratio is about 50-60% that means about 50% traffic is not waiting to load the page. either they are bot hits or my landing pages are crap.i have yet to figure that out.
Side income: they are income generated when visitor is not interested in the my landing page offer and press the back button . when user press back button he gets redirecte to another generic mobile offer for that country. as you can see i earned $1.8 as side income.
I have yet to try cutting placements . this was my initial test to gather some data .
Also i ran another offer
Campaign 2 :
Offer : 360 secutiry ( App install)
Landing pages i used :
Stats:
Overall:
Spent : $25
Conversion: 3
Revenue : $1.2
Side Revenue: $8.05
Wow . alot of extra revenue
I ran this for both US and INDIA Traffic to collect some data.
HOLD ratio is comparatively very lesser then the previous campaign. i guess people are now blind to such banner as many marketers have been running them since ages.
Still these CLickthrough ratio is lot better then the sweepstakes offer.
Although i both campaign sucked still i will work more on these two campaigns but first i need to analyse some data.
Also i also ran tested more offers i.e. one clickbank product but i was just throwing money. its not even worth posting it here
Today i spent most of time developing my tracking system to create several kind of reports so that i can analyse the data efficiently. i will be starting campaigns again from tomorrow.
I've tried Paid marketing couple times before with facebook ads and mobile banner ads but i failed both times . I realised that the main reason for my failure was i was just looking at paid marketing as a side project and was not giving much time to it. well now i know that i was wrong ... and also i dint had much time and money to spend as paid marketing requires a lot of money to succeed (or so i read everywhere) .
well now i am dedicating my 100% time to this project. i have stopped everything else. i mean seriously i have stopped everything else...
I have about $2k to invest in this.
Earlier i have tried bit of facebook advertising and mobile ads on decisive network but later i realized that my approach was wrong. Paid marketing should be done step by step where each step is supposed to solve a problem .
With display ads i was trying to optimize banner , landing pages , angles all at once. but i think now i should concentrate first on optimizing only landing pages that's why i m choosing to work with mobile redirects and popup/under ads. display advertising can come later when i m already done with optimizing landing pages and angles.
so i have started with a network that serves mobile redirects .
Also as i cant really afford paid tracking system like voluum or cpvlabs and neither i want to use then as i want more backend data to play with. i tried prosper202 but i dint like it at all. something is always not working there. so i decided to develop my own as i go.
So lets Begin ....
At the moment i have only two network i.e. peerfly and cpagrip so i will start with them.
So three days ago i started with a sweepstake offer :
Campaign 1
Offer: Vote Superman vs Batman , win $100 Giftcard
Landing pages i made :
I ran this on US traffic with minimum bid 0.002 per redirect. Below were my stats :
Overall:
Spent: $30
Conversion : 2
Revenue : $3.42
ROI: -88%
I have added some extra variables in my tracking script namely 'HOLD' , 'HR' and 'side income' . i will try to explain what they are :
HOLD - is the number of visitor that are staying on my landing page more then 3 seconds or doing any activity . i m doing this by using ajax script to call my server after 3 seconds of the page load. this also includes user activity like pressing the 'back button' . i m tracking this so i can better analyse which placement(websites) are sending real traffic and which one are sending too many fake visits.
HR - It is the ratio between HOLD and the number of total Hits. Ignore the First row where Hold is zero as added the hold variable after that campaign finished . As you can see the hold ratio is about 50-60% that means about 50% traffic is not waiting to load the page. either they are bot hits or my landing pages are crap.i have yet to figure that out.
Side income: they are income generated when visitor is not interested in the my landing page offer and press the back button . when user press back button he gets redirecte to another generic mobile offer for that country. as you can see i earned $1.8 as side income.
I have yet to try cutting placements . this was my initial test to gather some data .
Also i ran another offer
Campaign 2 :
Offer : 360 secutiry ( App install)
Landing pages i used :
Stats:
Overall:
Spent : $25
Conversion: 3
Revenue : $1.2
Side Revenue: $8.05
Wow . alot of extra revenue
I ran this for both US and INDIA Traffic to collect some data.
HOLD ratio is comparatively very lesser then the previous campaign. i guess people are now blind to such banner as many marketers have been running them since ages.
Still these CLickthrough ratio is lot better then the sweepstakes offer.
Although i both campaign sucked still i will work more on these two campaigns but first i need to analyse some data.
Also i also ran tested more offers i.e. one clickbank product but i was just throwing money. its not even worth posting it here
Today i spent most of time developing my tracking system to create several kind of reports so that i can analyse the data efficiently. i will be starting campaigns again from tomorrow.
