Question about Split Testing on Bemob
- Thread starter gabe86
- Start date
Graybeard
Well-Known Member
0.5% is a percentage calculation.
(10/482)*100 = 2.07%
If your win rate in the placement's visibility is less than 15% - 25% up the bid and see if it scales OK and you have a positive ROI on the ad spend.
It's more complex if the payout is an upsell or a revenue share percentage --then you need to evaluate a ROMI (return on marketing investment) 'revenue share/customer acquisition cost'
(10/482)*100 = 2.07%
If your win rate in the placement's visibility is less than 15% - 25% up the bid and see if it scales OK and you have a positive ROI on the ad spend.
It's more complex if the payout is an upsell or a revenue share percentage --then you need to evaluate a ROMI (return on marketing investment) 'revenue share/customer acquisition cost'
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