SEO Problems on e-Commerce Websites

[djbaxter]

5 SEO Problems Plaguing E-Commerce Websites
Search Engine Journal
June 2, 2015

This article looks at some common SEO problems plaguing e-commerce websites and how we can fix them.

Poor Product Descriptions
Product descriptions are the bane of every e-commerce site?s existence. It?s time-consuming to create unique descriptions for each item you sell, but this is necessary if you expect your products to rank.

Users also rely on these descriptions before purchasing said product. A product image alone isn?t going to cut it for getting your users to buy a product, and search engines can?t see that image anyway.

The problem: Lots of things could be causing problems with your product descriptions. For example:

• You?re using the manufacturer?s product description (which is given to every retailer who sells that product).
• There is duplicate content where you have different versions of the same product.
• Your product pages have no content or very thin content.

The solution: There?s no easy way to say this, folks. Write unique product descriptions. Yes, that?s right ? for every single product you carry.

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