Imagine: Your ad campaigns get salespeople who take a more personal approach to customers. Galaksion introduces the game-changing feature — Audience Targeting. It's more than a tool: your new strategic ally that helps to target your campaigns on specific user categories based on information about previous interactions with our ads and user activity.
The reasons to test the Audience Targeting feature:
enhance conversions and the performance of your offer by engaging the right audience at the right time;
choose which user types you want to work with;
customize audiences according to your needs;
optimize costs by allocating your budget to strategies that bring measurable results;
get more precise and deeper targeting with insights and information to guide your advertising strategies for the best outcome.
This feature rocks exclusively Pops CPM campaigns!
How does Audience Targeting work?
You have the opportunity to target all user types simultaneously or to focus on specific ones.
Target Categories Galaksion has:
- New Users
- Regular Users
- Old Users
Hacks to uplift ROI using the feature:
- When you buy traffic for new users, set your rates to the maximum, at least not below the recommended rates on Traffic Volumes. Ask your manager for the win rate in this category.
- Broaden your horizon — don't just target one audience segment; it limits your volumes. Maximizing your reach across all categories enhances your traffic and potential conversions.
- Experiment with volumes and conversions by targeting different users.
Your roadmap to campaign success:
- Go to the Self-Service platform section and select the “Campaigns” section.
- Press “Create”.
- Enter the campaign name.
- Choose the CPM pricing model.
- Select the Pops format.
- Set GEO and rate.
- Fill in targeting settings.
- Select the audience using our tips above.
- Complete the campaign settings.
- Submit your campaign for review.
- Start gaining excellent campaign performance!
Reach different audience and boost your performance with a 15% bonus on the first payment. Register HERE and use a promo code AFFIX15
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