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The right SEO tactic for low and high competition

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djbaxter

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The right SEO tactic for low and high competition
Axandra news archive
17 November 2009

Depending on the keywords for which you want to get high rankings, you have to employ different tactics. Keywords with less competition require different tactics than keywords with high competition.

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If you target long keyword phrases with little competition, then the relative value of on-page web page optimization is very high. For example, if you want to be listed for the search term "buy black adidas samba sneaker in knoxville" then it is enough to optimize one of your web pages for that search term because the competition for that search term is not high. You don't need many inbound links to get high rankings for that keyphrase.

The more competitive the targeted keyword is, the higher is the effect of inbound links on the position of your website in the search results.

...more
 
Good article, it should be noted that they can be combined mind. I.e start by optimising your page for:

"Black widgets in the USA"

Once you start ranking for this by getting links with the same anchor text, get more links pointing to the page saying "black widgets" and it will be easier to get it ranking than if you built two seperate pages.

Your long tail strategy just helped massively with your competitive strategy.
 
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