1) On-page SEO (internal links, external links, keyword density, title and description, image alt tags, etc.)
2) Off-page SEO (backlinks & social signals)
The first part is what you can see on the website itself. I recommend using the Rank Math plugin to optimize on-page SEO. The second part is backlinks which you build off-page. Make sure to include a healthy mix of backlinks that look natural to google. That includes blog comments, forum links, social signals, potentially web 2.0s, guest posts, editorial links, and PBNs.
Hope that helps
Edit: Page speed, average time spent on site, CTR, etc. matters a lot as well. Keep in mind that Google wants users to have the best experience possible on their search engine. If your website provides a good experience you will rank higher.
Analysed your page speed. You can do that by using free website audit sites. Google wants to improve users' experience of the web, and fast-loading web pages will do that. ... If your site doesn't load fast on mobile devices, then it could be penalized.
WA
Well if ur asking in a good way then there are soo many factors which affect the ranking
1) On page SEO like relevant title & description , H1 & H2 , Alt tags , keyword density in content
2) Off page SEO like guest blogging , Content repurpose , local listings to gain bacllinks
3) Technical SEO like fixing website errors , improving page speed , site optimized for mobile & desktop etc
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