What Is A Landing Page?

[Brenda R.]

A landing page is a page on your website where you can offer a resource from your business in exchange for a visitor's contact information. Marketers can capture this contact information using a lead-capture form, where visitors can enter details like their name, email address, and job title.

A good landing page is focused on a particular stream of traffic -- say, from an email campaign that's promoting an ebook. Because the landing page is targeting just people who are (presumably) interested in this ebook, and because this ebook has exclusive information that elaborates on a topic your audience cares about, you can convert a higher percentage of your website visitors into leads whom you can then follow up with.

 

[Nilesh Jha]

A landing page is a webpage where a user is diverted to reach when clicked on an advertisement. This is and should be designed to be attractive and with minimal reading to sustain the user and increase engagements.

 

[Graybeard]

Why is this thread constantly being bumped with people saying the same thing in their own words over and over?
Some bumps are obvious link spam or sig (signature spam) spam.

If you have something to add that is substantially new to the conversation -- that's fine ... uggg

 

[Suchita Khanna]

Hi,

A landing page is the web page that visitors arrive at after they click the link on a search engine results page. In order to gain traffic, the content on the landing page must be SEO optimized. More traffic means more chances of conversions!