Really appreciate the advice mate!Hi. I just came back from ASE, so I'm still catching up on work.
As for your questions:
1. No. I don't direct link 99% of the time.
The budget depends on the number of offers, landings and payout. The initial tests usually are for 2-3 days, but if i see conversions like it happened in this follow along then I uncap them or leave them running for a week to gather data. When i uncap them it's because I see a lot of conversions and a not so bad ROI. If the ROI is weak, then I keep the budget but run for many days.
2. A campaign fails when I spend several days buying traffic with no conversions or with an ROI close to -100% and after doing some optimizations i can't get it up.
-60 and -80% initially is not that bad. The first one especially, I'd work on it and add landers to increase my ROI. Optimizing targets alone might not get up to positive, but if you optimize OS, browsers, targets, etc. it's possible.
Your budget is good, keep going with that one, and even if it fails at the end, you'll learn a lot.
Have a question, when do you decide to split a campaign into multiple carriers/wifi? Do you do that from the get-go? Or is it better to manage targets with all carriers at once since demographic from 1 carrier to another will be pretty shared for a target right? I'm concerned as a beginner since I figure a combined campaign means more spend on 1 campaign and means more data for target optimization but on the other hand, split off means I'd find more pockets of profitability (at least that's the theory?)
Also, do you ever get 40% click loss on Zeropark? Experiencing that right now for one of the geos I'm running.
And can I add you on Skype mate?
Appreciate the thread a lot, been super helpful as a newbie