This is the ugly truth: if you are not among the top 10 results in Google, then your website is probably invisible on Google. To rank well in SERPs, you must optimize your page titles for search engines. SEO title optimization is an important factor that search engines use to determine the relevance of your page to a given search query. Therefore, if you want to increase your rankings, you must pay attention to these practices for SEO title optimization:
- Keep it 55-60 characters long
- Use target keywords
- Describe the content of your page optimally
- Use numbers
- Words like how, why, what and where are more appealing
- Include your brand name
- Give every page a unique title
- Use the current year or month
- Grab attention by providing curiosity, benefit and emotion