App Design: Aggressive and Gentle Subtypes
Application design plays a significant role in shaping perception and affecting the
conversion rate. It acts as the cover or packaging through which target users gauge
whether the product aligns with their preferences. However, striking a balance
between a bold, aggressive design for players and a softer one for mods is essential.
Which Design Approaches Work?
Soft design approaches entail:
- Images or depictions of money transfers to a bank card, neutral-themed
images of women in/on luxury cars.
- Images and visuals that evoke a casino ambiance without actually showing
slots or banknotes. Instead showing gifts, items, and subtle references to
winning real money are depicted.
- Mimicking a casino atmosphere with money and displaying winnings
and bank logos up close.
- Popular slots, characters, calls-to-action, and emotional triggers.
- Showing casino bonuses, incentives, and close-up shots of slots.
- Applications that feature GEO-specific popular and beloved slots. This
helps boost recognizability and engagement. You can set up an organic
funnel: a creative featuring the slot, an in-app landing, matching symbolism
and style.
Otherwise you’ll end up misleading your audience.
The success story of the Gambling.pro team illustrates this point vividly. They
conducted tests using the Elvis Frog slot in the Australian GEO, yielding a
remarkable 50% increase in conversions and retention rates.
- Apps designed with a casino aesthetic. These apps feature elements
strongly associated with gambling: slots, chests, coins, luxurious cars,
and the like. Equally vital is a striking thematic icon that distinguishes
the app amidst others on the user’s smartphone.
When deciding between an aggressive or softer design approach, consider
factors such as past moderation experiences, the credibility of your account,
and the current app store landscape. During turbulent times in the store, opt
for a lighter design to bolster your chances of remaining at the top. Conversely,
in stable conditions, an aggressive design may yield higher conversions. For
assistance, reach out to @clicklead_support for creative strategies and profitable
insights.
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