Hi all,
Yesterday I've strated my first 2 campaigns on 7search with Email/Zip peerfly offers (iphone X and Famous Brand Gift Card)
The result of 02/07/12 :
Spend: $10.60
Earned: $4.20 (3 leads)
Net: -$6.20 loss
Overall got:
gift car offer: 2 conversions, 44 clicks, max bids = $0.14 (out of total 35 keywords - 8 generated clicks)
iphone: 1 conversion, 81 clicks, max bid $0.12 (out of 11 keywords - 3 generated clicks)
Average CTR 0.8-1.2 %,
Today, 03-07-12:
- Paused iphone campaign
- Removed zero-click and low-CTR keywords on gift card campaign
- Will report results later this week
THOUGHTS:
1) PPC traffic is too pricy for Email/Zips;
2) Need to look for offers with higher payouts (short or long forms? free trials? Downloads? what else? ) to justify PPC
3) Try less overused/competitive offers => lower CPC+originality
4) Think of driving PPV traffic (Direct CPV or Lead Impact)
Expectations: PPV is more cost effective and should convert better, plus more traffic & hence easier to scale up
Will keep you updated.
Any comments and suggestions are warmly welcome!
thanks
Yesterday I've strated my first 2 campaigns on 7search with Email/Zip peerfly offers (iphone X and Famous Brand Gift Card)
The result of 02/07/12 :
Spend: $10.60
Earned: $4.20 (3 leads)
Net: -$6.20 loss
Overall got:
gift car offer: 2 conversions, 44 clicks, max bids = $0.14 (out of total 35 keywords - 8 generated clicks)
iphone: 1 conversion, 81 clicks, max bid $0.12 (out of 11 keywords - 3 generated clicks)
Average CTR 0.8-1.2 %,
Today, 03-07-12:
- Paused iphone campaign
- Removed zero-click and low-CTR keywords on gift card campaign
- Will report results later this week
THOUGHTS:
1) PPC traffic is too pricy for Email/Zips;
2) Need to look for offers with higher payouts (short or long forms? free trials? Downloads? what else? ) to justify PPC
3) Try less overused/competitive offers => lower CPC+originality
4) Think of driving PPV traffic (Direct CPV or Lead Impact)
Expectations: PPV is more cost effective and should convert better, plus more traffic & hence easier to scale up
Will keep you updated.
Any comments and suggestions are warmly welcome!
thanks