In search engine optimization (SEO) terminology, white hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.
Because White Hat SEO is a practice used to improve search performance that is in line with terms and conditions of a search engine. ... How White Hat SEO can affect your website and business. How to Implement Effective White Hat SEO Tactics Without Breaking the Rules.
As the number one search engine, Google is visited by hundreds of millions of people per day, and each visit presents the potential for your site to be discovered by a new user. Google is an undeniably powerful source of traffic to your website, and being banned can result in a drastic drop in website traffic and even business. Consider all the work that goes into your website and then think about what it would be like to be banned from the internet's most commonly used search engine. What's worse, once you're banned from Google, there is no guarantee that they will ever re-list you. A lifetime ban from Google would have tremendous consequences.
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